Growth opportunities Barco operates in high-end visualization for cinema, healthcare, and enterprise, with recent laser projection and HDR focus. Target expansion through cinema chains, art-house theaters, and venue operators seeking next-gen projection tech and immersive experiences.

Strategic partnerships Recent collaborations with AED group, Cinemas Co., Kinopolis, and university health systems indicate a pattern of expanding deployment through system integrators and enterprise clients.Sales approach: co-market with integrators and leverage existing alliances to accelerate large-format and laser rollout opportunities.

Laser rollout demand Multiple announcements highlight 100% laser projection initiatives and new laser projectors like I65 1DLP 4K UHD. Focus sales on theater operators planning full-laser upgrades, with bundled services including maintenance and support to lock in multi-year contracts.

Enterprise health tie-ins Barco’s Avatar Medical and Eonis Vision for patient consultations suggest cross-industry appeal of high-end visualization. Explore healthcare facility partnerships for medical imaging, training rooms, and patient-facing experiences to diversify revenue and expand into new verticals.

Global footprint With over 100,000 digital cinema projector shipments and 35,000 laser projection screens, Barco has proven scale and international reach. Leverage this to pitch international standardization projects, multi-site deployments, and service-level agreements for global cinema chains and distributors.