Premium Golf Destination Leverage Barefoot Resort & Golf's reputation as a premier Myrtle Beach resort with championship courses designed by renowned architects. Opportunity to upsell luxury memberships, private events, corporate retreats, and high-end vacation packages to affluent travelers and golf enthusiasts.

Tourism & Partnerships Capitalizing on its history of awards and media attention, explore partnerships with travel agencies, tour operators, and golf publications for joint marketing, hosted events, and exclusive deals that can drive bundled stays and tee times.

Integrated Hospitality Target cross-sell to guests staying at the resort for dining, driving range access, practice facilities, and family packages. Develop bundled offers with lodging, golf packages, and junior programs to increase average spend per visitor.

Digital & Analytics Utilize the existing tech stack (Web, analytics, email, and e-commerce platforms) to run targeted campaigns for off-season promotions, alumni and member referrals, and personalized tee-time offers, leveraging data to optimize conversion.

Growth & Outreach With a mid-size workforce and revenue in a growth range, pursue B2B opportunities such as corporate retreats, event hosting, and sponsorships with regional businesses, as well as expansion-oriented market outreach to capitalize on Myrtle Beach's golf tourism trend.