Targeted market fit Best serves not-for-profit higher education institutions and focuses on increasing enrollments for online and on-campus programs, presenting a clear opportunity to partner with colleges seeking growth in non-traditional student segments.

Advisor led enrollment Sales conversations can emphasize BEST’s personalized advisor model that guides students through admissions and financial aid, highlighting potential for higher conversion rates and improved student readiness to start programs.

Expansion potential With a small team and revenue under one million, there is scalable growth potential through expanded client base, additional service lines for student services and retention, and potential cross-sell of online program marketing services.

Tech enablement Utilize BEST’s tech stack and data capabilities (AWS, Google Analytics, OpenResty, Apache) to offer performance dashboards, attribution modeling, and optimization of marketing campaigns for partner institutions.

Strategic messaging Position BEST as a mission-aligned partner that prioritizes permission-based enrollment and student care, which can resonate with not-for-profit colleges seeking ethical enrollment growth and student success outcomes.