Insights

Large Engaged Audience Barstool Sports reaches over 66 million monthly unique users, predominantly within the 18-34 demographic, offering a substantial and highly engaged consumer base for targeted advertising campaigns and sponsored content opportunities.

Diverse Content Platforms With a robust presence across web, apps, podcasts, social media, television, and live events, Barstool provides multiple avenues for brand integration, sponsorship, and content distribution, enhancing potential partnership strategies.

Influential Cultural Presence As a leading voice in major sporting events and cultural moments, Barstool's participation creates unique partnership opportunities for brands seeking high-impact visibility during premier sporting and entertainment occasions.

Recent Expansion Strategies Barstool's recent investments, including the $20 million 'Fantasy Factory' in Chicago and content launches like Chicks, indicate a focus on expanding regional assets and diverse content niches, highlighting opportunities for localized or niche marketing collaborations.

Financial and Market Position With revenues between $50 million and $100 million and significant funding of $163 million, Barstool demonstrates strong market presence and financial capacity, making it a reliable partner for large-scale sponsorships, advertising deals, and innovative media ventures.

Similar companies to Barstool Sports

Barstool Sports Tech Stack

Barstool Sports uses 8 technology products and services including Hashtag Labs, Google Publisher Tag, Vercel Analytics, and more. Explore Barstool Sports's tech stack below.

  • Hashtag Labs
    Advertising
  • Google Publisher Tag
    Advertising
  • Vercel Analytics
    Analytics
  • Segment
    Customer Data Platforms
  • Google Fonts API
    Font Scripts
  • React
    Javascript Frameworks
  • Modernizr
    Javascript Libraries
  • Amazon ALB
    Load Balancers

Barstool Sports's Email Address Formats

Barstool Sports uses at least 1 format(s):
Barstool Sports Email FormatsExamplePercentage
First.Last@barstoolsports.comJohn.Doe@barstoolsports.com
52%
F.Last@barstoolsports.comJ.Doe@barstoolsports.com
24%
Last@barstoolsports.comDoe@barstoolsports.com
18%
First@barstoolsports.comJohn@barstoolsports.com
6%

Frequently Asked Questions

Where is Barstool Sports's headquarters located?

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Barstool Sports's main headquarters is located at 333 7th Avenue, 2nd Floor New York, New York 10001, US. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Barstool Sports's phone number?

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You can contact Barstool Sports's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Barstool Sports's official website and social media links?

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Barstool Sports's official website is barstoolsports.com and has social profiles on LinkedInCrunchbase.

What is Barstool Sports's SIC code?

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Barstool Sports's SIC code is 4832 - Radio Broadcasting Stations.

How many employees does Barstool Sports have currently?

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As of October 2025, Barstool Sports has approximately 1.4K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief People Officer: K. R.Chief Technology Officer: N. B.Chief Financial Officer: A. S.. Explore Barstool Sports's employee directory with LeadIQ.

What industry does Barstool Sports belong to?

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Barstool Sports operates in the Online Audio and Video Media industry.

What technology does Barstool Sports use?

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Barstool Sports's tech stack includes Hashtag LabsGoogle Publisher TagVercel AnalyticsSegmentGoogle Fonts APIReactModernizrAmazon ALB.

What is Barstool Sports's email format?

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Barstool Sports's email format typically follows the pattern of First.Last@barstoolsports.com. Find more Barstool Sports email formats with LeadIQ.

How much funding has Barstool Sports raised to date?

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As of October 2025, Barstool Sports has raised $163M in funding. The last funding round occurred on Jan 29, 2020 for $163M.

When was Barstool Sports founded?

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Barstool Sports was founded in 2003.
Barstool Sports

Barstool Sports

Online Audio and Video MediaUnited States1001-5000 Employees

Barstool Sports is one of the most influential lifestyle brands in America. With a rich 20-year history, Barstool Sports has one of the most highly coveted, fiercely loyal, and incredibly engaged audiences, which has put Barstool at the top of the charts.

Barstool Sports is the preeminent digital sports media brand that has established an extremely influential and deeply authentic voice. Barstool Sports creates innovative content with massive distribution on multiple platforms, including web, apps, podcasts, radio, video, social, events, pay-per-view, subscription, and TV to an incredibly engaged audience. 

Barstool Sports reaches a hyper-engaged audience of 66+ million monthly unique users, with 46% of men and women in the coveted 18-34 age demographic. 

Barstool steals the spotlight in cultural moments. Their presence at major sporting events drives more awareness, engagement, and viewership in younger demographics than any other media brand. Barstool Sports and its founder, Dave Portnoy, consistently ranks as the #1 most influential social media account at major sporting events like the Kentucky Derby, Super Bowl, PGA Championship, U.S. Open Golf, Stanley Cup Finals, NASCAR's Daytona 500, and more.

Section iconCompany Overview

Headquarters
333 7th Avenue, 2nd Floor New York, New York 10001, US
Phone number
SIC Code
4832 - Radio Broadcasting Stations
Founded
2003
Employees
1001-5000

Section iconFunding & Financials

  • $163M

    Barstool Sports has raised a total of $163M of funding over 2 rounds. Their latest funding round was raised on Jan 29, 2020 in the amount of $163M.

  • $250M$500M

    Barstool Sports's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $163M

    Barstool Sports has raised a total of $163M of funding over 2 rounds. Their latest funding round was raised on Jan 29, 2020 in the amount of $163M.

  • $250M$500M

    Barstool Sports's revenue is estimated to be in the range of $250M$500M

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