Insights

Large, Engaged Audience Barstool Sports boasts a highly loyal and deeply engaged digital audience of over 66 million monthly unique users, predominantly aged 18-34, presenting significant opportunities for targeted advertising, sponsorships, and branded content collaborations.

Diversified Content Platforms With a presence across web, apps, podcasts, radio, video, social media, and live events, Barstool offers multiple touchpoints for integrated marketing campaigns and innovative content partnerships aimed at a broad and diverse consumer base.

Cultural and Sporting Influence Barstool's strong presence at major sporting events and cultural moments makes it an influential partner for brands seeking visibility in sports, entertainment, and youth culture spaces, increasing brand awareness among high-value demographics.

Recent Business Expansion Recent investments such as the $20 million 'fantasy factory' in Chicago and launching new content initiatives like Chicks targeted at female audiences indicate potential markets and partnership opportunities in sports, gaming, and niche lifestyle segments.

Financial Stability and Growth With estimated revenues between $500 million and $1 billion and significant funding of $163 million, Barstool Sports demonstrates strong financial health, providing confidence for strategic partnerships, sponsorship opportunities, and customized advertising solutions.

Similar companies to Barstool Sports

Barstool Sports Tech Stack

Barstool Sports uses 8 technology products and services including Hashtag Labs, Google Publisher Tag, Vercel Analytics, and more. Explore Barstool Sports's tech stack below.

  • Hashtag Labs
    Advertising
  • Google Publisher Tag
    Advertising
  • Vercel Analytics
    Analytics
  • Segment
    Customer Data Platforms
  • Google Fonts API
    Font Scripts
  • React
    Javascript Frameworks
  • Modernizr
    Javascript Libraries
  • Amazon ALB
    Load Balancers

Barstool Sports's Email Address Formats

Barstool Sports uses at least 1 format(s):
Barstool Sports Email FormatsExamplePercentage
First.Last@barstoolsports.comJohn.Doe@barstoolsports.com
53%
F.Last@barstoolsports.comJ.Doe@barstoolsports.com
24%
Last@barstoolsports.comDoe@barstoolsports.com
17%
First@barstoolsports.comJohn@barstoolsports.com
6%

Frequently Asked Questions

Where is Barstool Sports's headquarters located?

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Barstool Sports's main headquarters is located at 333 7th Avenue 2nd Floor New York, New York 10001 United States. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Barstool Sports's phone number?

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You can contact Barstool Sports's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Barstool Sports's official website and social media links?

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Barstool Sports's official website is barstoolsports.com and has social profiles on LinkedInCrunchbase.

What is Barstool Sports's SIC code NAICS code?

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Barstool Sports's SIC code is 4832 - Radio Broadcasting Stations NAICS code is 54151 - Computer Systems Design and Related Services.

How many employees does Barstool Sports have currently?

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As of February 2026, Barstool Sports has approximately 1.4K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief People Officer: K. R.Chief Technology Officer: N. B.Chief Financial Officer: A. S.. Explore Barstool Sports's employee directory with LeadIQ.

What industry does Barstool Sports belong to?

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Barstool Sports operates in the Online Audio and Video Media industry.

What technology does Barstool Sports use?

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Barstool Sports's tech stack includes Hashtag LabsGoogle Publisher TagVercel AnalyticsSegmentGoogle Fonts APIReactModernizrAmazon ALB.

What is Barstool Sports's email format?

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Barstool Sports's email format typically follows the pattern of First.Last@barstoolsports.com. Find more Barstool Sports email formats with LeadIQ.

How much funding has Barstool Sports raised to date?

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As of February 2026, Barstool Sports has raised $163M in funding. The last funding round occurred on Jan 29, 2020 for $163M.

When was Barstool Sports founded?

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Barstool Sports was founded in 2003.

Barstool Sports

Online Audio and Video MediaNew York, United States1001-5000 Employees

Barstool Sports is one of the most influential lifestyle brands in America. With a rich 20-year history, Barstool Sports has one of the most highly coveted, fiercely loyal, and incredibly engaged audiences, which has put Barstool at the top of the charts.

Barstool Sports is the preeminent digital sports media brand that has established an extremely influential and deeply authentic voice. Barstool Sports creates innovative content with massive distribution on multiple platforms, including web, apps, podcasts, radio, video, social, events, pay-per-view, subscription, and TV to an incredibly engaged audience. 

Barstool Sports reaches a hyper-engaged audience of 66+ million monthly unique users, with 46% of men and women in the coveted 18-34 age demographic. 

Barstool steals the spotlight in cultural moments. Their presence at major sporting events drives more awareness, engagement, and viewership in younger demographics than any other media brand. Barstool Sports and its founder, Dave Portnoy, consistently ranks as the #1 most influential social media account at major sporting events like the Kentucky Derby, Super Bowl, PGA Championship, U.S. Open Golf, Stanley Cup Finals, NASCAR's Daytona 500, and more.

Section iconCompany Overview

Headquarters
333 7th Avenue 2nd Floor New York, New York 10001 United States
Phone number
SIC Code
4832 - Radio Broadcasting Stations
NAICS Code
54151 - Computer Systems Design and Related Services
Founded
2003
Employees
1001-5000

Section iconFunding & Financials

  • $163M

    Barstool Sports has raised a total of $163M of funding over 2 rounds. Their latest funding round was raised on Jan 29, 2020 in the amount of $163M.

  • $500M$1B

    Barstool Sports's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $163M

    Barstool Sports has raised a total of $163M of funding over 2 rounds. Their latest funding round was raised on Jan 29, 2020 in the amount of $163M.

  • $500M$1B

    Barstool Sports's revenue is estimated to be in the range of $500M$1B

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