Expansion Opportunity Bartell Machinery is expanding its Rome, New York facility as of August 2026. This growth likely driving demand for additional precision machinery, automation upgrades, and service support to scale production capacity and reduce lead times.

Automation Partnerships The company has established partnerships with leading automation providers (Rockwell Automation, Kawasaki Robotics) and uses SAP and Microsoft tools. There is a clear opportunity to upsell integrated automation, control systems, and digitalization solutions that enhance reliability and data analytics across their manufacturing lines.

Global Installed Base With over 8,500 machines installed worldwide and serving Tire & Rubber, Oil & Gas, and Wire & Cable sectors, Bartell has a broad footprint and recurring maintenance, spare parts, and upgrade needs, creating cross-sell potential for service contracts and retrofit programs.

Industry Focus Core markets include tire bead machinery, sub-sea oil & gas flexible pipe production, and wire & cable equipment. Sales opportunities exist in expanding capacity, improving safety and efficiency, and meeting regulatory/quality standards through advanced machinery and certified services.

Technology Stack Adoption of CAD/CAM, PLM, SharePoint, SAP, and analytics tools indicates receptiveness to digital solutions, IIoT, remote monitoring, and predictive maintenance offerings that reduce downtime and extend asset life across existing and new equipment.