Private Club Scale Target Barton Hills Country Club as a mid-to-large private golf and lifestyle club with 51-200 employees and revenues in the $100M-$250M range for high-value partnerships, membership drives, and premium service offerings.

Amenities Advantage Leverage the signature Donald Ross course, dining, banquets, swimming, tennis, and fitness facilities to propose bundled experiences, event sponsorships, and corporate retreat packages to attract local businesses and member referrals.

Digital Maturity Utilize the club’s tech stack familiarity with Office 365, websites, analytics, and digital editors to present data-driven proposals, online event marketing, and member engagement programs that can be upsell opportunities.

Cross-Sell Potential Explore partnerships with similar peers in the region (e.g., Franklin Hills, Oakland Hills, Birmingham) to share vendor programs, exclusive member discounts, or referral arrangements that expand reach to comparable affluent memberships.

Experience Upsell Offer premium experiences such as golf tournaments, private dining events, and wellness packages that align with the club’s established social and recreational focus, targeting SMBs and corporate clients within the Ann Arbor market.