Cost-saving leverage BAS offers Reference Based Pricing with demonstrated client savings, including an average of 25% reduction in overall healthcare spend and $150,000 saved per 100 employees in the first year, presenting a strong value proposition for self-funded employer groups seeking predictable budgeting.

Co-fiduciary stance Position BAS as a co-fiduciary with health plans to defend and optimize plan funds, aligning with ERISA and state value guidelines. This strengthens trust with self-funded employers and may open conversations with plan sponsors about governance and cost containment.

Custom design focus Highlight BAS’s ability to tailor medical management and pricing to existing and future claims, plus integrative tools for members, clients, providers, and vendors, signaling a differentiated offering to mid-market self-funded plans seeking personalized solutions.

Expanded network appeal Emphasize access to the Cigna OAP network and reference-based pricing capabilities as a combined value driver, appealing to employers aiming for broad network access with transparent, cost-conscious spend management.

Digital and service strengths Promote BAS’s technology stack and dedicated care experience roles (Patient Advocate, Personal Assistant, Care Coordinator, Disease Management) as differentiators for high-touch member engagement and efficient claims resolution, appealing to organizations prioritizing member experience.