Basamh Group Email Format
Food and Beverage ServicesMecca, Saudi Arabia501-1000 Employees
Basamh Group is a Saudi Arabia–based player in food and beverage services, anchored in Jeddah in the Mecca region. Its origins lie with Basamh Trading Company, founded in 1948 by Sheikh Ahmed Saeed Basamh, which grew from a store role to ownership and built longstanding exclusive distribution agreements with Nestle, General Mills, and S.C. Johnson, along with manufacturing joint ventures. The group has developed notable brands and platforms, including Goody, a long-standing food brand in the country, and a growing distribution and service operation for hotels, restaurants, and cafes through its HoReCa wing. In 2018, Basamh Group was formed by consolidating its companies to create a coordinated ecosystem that provides strategic guidance, shared resources, and cross-company synergies. Its SFS business operates as a Food Solutions provider for the HoReCa channel, supplying hotels, restaurants, and cafes nationwide with products and service solutions. The organization emphasizes a culture centered on people, excellence, partnership, and a family spirit while pursuing ongoing growth and opportunity within the Saudi market.