Growth Potential Basemakers is an INC 500 growth-focused sales agency with a track record of scaling consumer brands and driving revenue for over 380 CPG brands. This suggests strong upsell opportunities with existing clients and potential cross-sell of advanced tech-enabled sales services to rapidly growing brands seeking broader market reach.

Tech-Driven Sales The company aims to become the most technologically advanced sales agency, powered by business intelligence, AI, and analytics. This creates a sales angle around selling data-driven retail execution solutions, predictive insights, and AI-assisted sales optimization to brands looking to optimize in-store performance.

Venture Synergy Back to Back VC, Basemakers’ AI-powered venture arm, signals capabilities in identifying and nurturing category-defining CPG brands. This presents opportunities to engage with high-potential startups for strategic partnerships, accelerated go-to-market plans, and potential co-investment deals.

People and Culture Recent leadership addition of a Chief People Officer and a stated culture of performance, integrity, and collaboration highlight a client-facing capability to support larger teams and complex retail programs. This can be leveraged to pitch enterprise-grade program management and scalable field teams for national rollouts.

Mid-Mized Scale With 51-200 employees and revenue in the 50–100 million range, Basemakers fits as a mid-market partner for brands seeking sophisticated sales execution without the overhead of large agencies. Target mid-sized CPGs looking to scale quickly through tech-enabled field execution and analytics-driven insights.