Insights

Growth Engine Basemakers operates as an INC 500 retail sales powerhouse with a track record scaling over 380 CPG brands since 2015, indicating strong potential for expanding into additional emerging brands and product categories seeking rapid retail execution and market reach.

Tech Driven The company emphasizes a technologically advanced approach powered by business intelligence, AI, Looker, Tableau and other tools, presenting opportunities to pitch data-driven services, analytics packages, and performance dashboards for client brands seeking measurable in-store impact.

Venture Arm Back to Back VC, Basemakers’ AI-powered venture arm, signals a network and capital access channel for category-defining CPG brands, offering potential co-investment or collaboration propositions to strategic partners and high-growth startups.

People Focus Recent leadership addition of a Chief People Officer and the incentive structure tied to portfolio exits suggests a strong emphasis on talent and performance, creating opportunities to offer talent solutions, recruitment partnerships, and executive-aligned services to scale teams quickly.

Market Position With revenue in the range of tens of millions and a recognized Inc. 5000 ranking, Basemakers has proven demand in retail execution services; sales opportunities exist in aligning with mid-market CPG brands seeking scalable, transparency-driven growth and broader distribution networks.

Similar companies to Basemakers

Basemakers Tech Stack

Basemakers uses 8 technology products and services including Looker, iCIMS, Tableau, and more. Explore Basemakers's tech stack below.

Basemakers's Email Address Formats

Basemakers uses at least 4 email formats:
Basemakers Email FormatsExamplePercentage
First@basemakers.comJohn@basemakers.com
79%
Last@basemakers.comDoe@basemakers.com
12%
FLast@basemakers.comJDoe@basemakers.com
6%
FirstLast@basemakers.comJohnDoe@basemakers.com
3%

Frequently Asked Questions

What is Basemakers's official website and social media links?

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Basemakers's official website is basemakers.com and has social profiles on LinkedIn.

How much revenue does Basemakers generate?

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As of August 2026, Basemakers's annual revenue is estimated to be $50M - $100M.

What is Basemakers's SIC code and NAICS code?

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Basemakers's SIC code is 5961 - Catalog and Mail-Order Houses and NAICS code is 722 - Food Services and Drinking Places.

How many employees does Basemakers have currently?

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As of August 2026, Basemakers has approximately 92 employees across 1 continents, including North America. Key team members include Director Of People Operations: J. H., People And Culture Manager: A. P. and Territory Sales Manager: E. A. Explore Basemakers's employee directory with LeadIQ.

What industry does Basemakers belong to?

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Basemakers operates in the Food and Beverage Services industry.

What technology does Basemakers use?

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Basemakers's tech stack includes Looker, iCIMS, Tableau, WordPress, Google Workspace, Microsoft Teams, Piwik PRO Core and Zoom.

What is Basemakers's email format?

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Basemakers's email format typically follows the pattern of First@basemakers.com. Find more Basemakers email formats with LeadIQ.

When was Basemakers founded?

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Basemakers was founded in 2015.
Basemakers logo

Basemakers

Food and Beverage ServicesTexas, United States51-200 Employees

Basemakers is a mid-sized firm in the Food and Beverage Services sector, based in Austin, Texas. Since 2015, it has supported the growth of more than 380 consumer packaged goods brands through retail sales execution, including OLIPOP and Guayakí. The company helps consumer brands expand their presence in retail channels by delivering targeted sales execution across the distribution network.

Beyond traditional retail execution, Basemakers is moving toward a technology-enabled sales model that relies on data and analytics to drive performance. The firm emphasizes a values-based culture built around Pursuit of Excellence, Integrity, Communication, Teamwork, and Heart, guiding its work with brands and partners.

Section iconCompany Overview

SIC Code
5961 - Catalog and Mail-Order Houses
NAICS Code
722 - Food Services and Drinking Places
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    Basemakers's revenue is estimated to be in the range of $50M - $100M

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