Insights

Premium markets Basic Coatings serves high-end residential, commercial, and sports facility markets with durable hardwood floor coatings, presenting an opportunity to upsell maintenance programs, premium finishes, and performance warranties to gym owners, retailers, and hospitality clients.

Expansion leverage Recent leadership promotions and promotional campaigns indicate growth momentum; target upcoming opportunities with regional distributors and contractor networks, offering co-branded marketing, training, and promotional deals to expand installed base.

Made in USA Summer 2025 promotion and domestic-focused messaging can be leveraged to appeal to buyers prioritizing locally manufactured coatings, enabling sales pitches around supply chain reliability, lead times, and support for national accounts.

Innovative tech A history of product innovations (Stain Glide, HyperTone Stains) signals a R&D-led value proposition; propose pilot programs or bundled coatings with application tools and training to contractors pursuing higher-quality finishes and faster open times.

Relational sales Small team size (2-10 employees) suggests a highly personal customer service model; position as a concierge coating partner offering rapid response, on-site demos, and tailored maintenance schedules to win high-traffic facilities and repeat business.

Similar companies to Basic Coatings

Basic Coatings Tech Stack

Basic Coatings uses 8 technology products and services including The Trade Desk, iCIMS, Salesforce, and more. Explore Basic Coatings's tech stack below.

Media & News

Basic Coatings's Email Address Formats

Basic Coatings uses at least 1 email format:
Basic Coatings Email FormatsExamplePercentage
FLast@basiccoatings.comJDoe@basiccoatings.com
100%

Frequently Asked Questions

What is Basic Coatings's phone number?

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You can contact Basic Coatings's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Basic Coatings's official website and social media links?

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Basic Coatings's official website is basiccoatings.com and has social profiles on LinkedIn.

How much revenue does Basic Coatings generate?

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As of September 2026, Basic Coatings's annual revenue is estimated to be $1M - $10M.

What is Basic Coatings's NAICS code?

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Basic Coatings's NAICS code is 4233 - Lumber and Other Construction Materials Merchant Wholesalers.

How many employees does Basic Coatings have currently?

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As of September 2026, Basic Coatings has approximately 7 employees across 1 continents, including North America. Key team members include Senior Director Of Sales: J. W., Midwestern Regional Manager: B. L. and Regional Manager: G. M. Explore Basic Coatings's employee directory with LeadIQ.

What industry does Basic Coatings belong to?

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Basic Coatings operates in the Wholesale Building Materials industry.

What technology does Basic Coatings use?

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Basic Coatings's tech stack includes The Trade Desk, iCIMS, Salesforce, Amazon Simple Email Service, Mimecast Secure Email Gateway, Constant Contact, KnowBe4 and Vimeo.

What is Basic Coatings's email format?

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Basic Coatings's email format typically follows the pattern of FLast@basiccoatings.com. Find more Basic Coatings email formats with LeadIQ.

When was Basic Coatings founded?

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Basic Coatings was founded in 1950.
Basic Coatings logo

Basic Coatings

Wholesale Building MaterialsOhio, United States2-10 Employees

Basic Coatings operates in the wholesale building materials sector, supplying coatings that are commonly used on hardwood floors across a range of environments, including residential spaces, commercial settings, and athletic facilities. Its products are positioned to address the needs of high-end interiors and high-traffic areas by focusing on durability, finish quality, and maintenance support, supporting longevity and appearance for wooden floors.
Headquartered in Bowling Green, Ohio, the company serves customers through its focus on technical excellence and service, aiming to meet the requirements of contractors, facility managers, and property owners who seek reliable floor finishes and maintenance products. Recent activity highlights the company’s ongoing development and engagement with the industry, including leadership changes and new promotional initiatives, which indicate continued efforts to strengthen its market presence. Basic Coatings describes itself as dedicated to improving coatings processes for customers and employees, reinforcing its emphasis on product performance and customer support within the woodworking and flooring market.

Section iconCompany Overview

Phone number
NAICS Code
4233 - Lumber and Other Construction Materials Merchant Wholesalers
Founded
1950
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    Basic Coatings's revenue is estimated to be in the range of $1M - $10M

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