BasicNet SpA Email Format

Retail Apparel and FashionPiemonte, Italy1001-5000 Employees

BasicNet SpA operates as the owner and manager of a portfolio of apparel, footwear, and accessories brands, including Kappa, Robe di Kappa, Jesus Jeans, Superga, K-Way, Sebago, Briko, and Sabelt. The company relies on a global network of licensees who produce and distribute products across more than 130 markets, enabling brand reach through partnerships rather than centralized production. All processes are conducted via the web, with operations focused on research, development, industrialization and global marketing for its brands.

Headquartered in Turin, Piedmont, BasicNet has been listed on the Italian Stock Exchange since 1999. In May 2026, leadership changes were announced, with Carl Davies transitioning from CEO to a general manager role as part of ongoing management evolution while the licensee network continues to expand the brands' reach.

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