Longstanding trust Target Basler Versicherungen Deutschland as a trusted, long-established insurer with a focus on prevention in risk management to cross-sell enhanced protection and advisory services to both private and commercial customers.

Prevention power Leverage Basler's embedded intelligent prevention approach to promote premium savings, bundled risk mitigation services, and proactive loss-prevention offerings to reduce claims and increase policy stickiness.

SMB and Industry Position solutions for SME and industrial customers, highlighting tailored coverage in property, casualty, accident, and life segments to expand Basler’s B2B portfolio beyond consumer products.

Digital engagement Align with Basler’s tech stack and digital channels (CMS, PWA, GTM) to offer streamlined digital onboarding, self-service policy management, and data-driven risk insights to improve conversion and retention.

Growth potential Capitalize on Basler’s scale within the Baloise Group ecosystem and regional presence to identify cross-sell opportunities across geographies, product lines, and value-added services.