Local market Target dealerships and auto groups in Niles MI, LaPorte IN, Granger IN, Lakeville IN, Elkhart and Plymouth IN to cross-sell and upsell vehicles, parts, and financing solutions leveraging Basney Mazda's inventory and service footprint.

Multi-brand finance Promote bundled financing and extended warranty packages across new and used inventories for Mazda, Honda, BMW, and other brands to maximize loan volume and dealer ancillary revenue.

Digital acquisition Capitalize on Basney’s tech stack and digital ad presence (Google Ads, Microsoft, Reddit, Amazon) to optimize high-intent leads, retarget, and collaborate with local advertisers for co-branded campaigns.

Inventory leverage Position Basney as a regional hub for quality inspected pre-owned and CPO vehicles to attract trade-ins, fleet opportunities, and rental or service partnerships in the Midwest market.

Growth potential With revenue in the mid-range and a lean team, propose scalable B2B partnerships, vehicle financing collaborations, and referral programs targeting SMB fleets, ride-share drivers, and local businesses in the service area.