Insights

Small Business Focus Baton caters specifically to small business owners and buyers, positioning itself as a trusted platform that simplifies business sales and valuations, making it a relevant solution for service providers targeting SMBs.

Data-Driven Valuations The platform's emphasis on providing quick, accurate business valuations using public data and financials indicates an opportunity to offer complementary analytics, financial advisory, or valuation tools to enhance user engagement.

Funding and Growth Potential With backing from prominent investors like Giant Ventures and Bloomberg Beta, Baton is positioned for growth, offering prospects for strategic partnerships, integrations, or funding-related sales opportunities.

Technology Stack Usage Baton leverages a variety of digital tools including Microsoft Advertising, Bing Ads, and Trustpilot, suggesting potential for partnership or integrated marketing solutions that can help expand their reach and visibility.

Industry Positioning Operating within the small to medium business services sector alongside competitors with higher revenue, Baton presents an entry point for tailored solutions in business valuation, marketplace technology, or customer acquisition support targeting similar clients.

Baton Tech Stack

Baton uses 8 technology products and services including Microsoft Advertising, Reddit Ads, Facebook Pixel, and more. Explore Baton's tech stack below.

  • Microsoft Advertising
    Advertising
  • Reddit Ads
    Advertising
  • Facebook Pixel
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • Open Graph
    Content Management System
  • SQL
    Database
  • HubSpot
    Marketing Automation
  • Google Analytics
    Web Analytics

Media & News

Baton's Email Address Formats

Baton uses at least 2 format(s):
Baton Email FormatsExamplePercentage
First@batonmarket.comJohn@batonmarket.com
100%

Frequently Asked Questions

Where is Baton's headquarters located?

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Baton's main headquarters is located at New York, 10003 US. The company has employees across 4 continents, including North AmericaSouth AmericaAsia.

What is Baton's official website and social media links?

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Baton's official website is baton.market and has social profiles on LinkedIn.

What is Baton's NAICS code?

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Baton's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Baton have currently?

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As of October 2025, Baton has approximately 45 employees across 4 continents, including North AmericaSouth AmericaAsia. Key team members include Ceo & Co-Founder: C. J.Head Of Finance: A. H.Head Of Sales: M. N.. Explore Baton's employee directory with LeadIQ.

What industry does Baton belong to?

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Baton operates in the Technology, Information and Internet industry.

What technology does Baton use?

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Baton's tech stack includes Microsoft AdvertisingReddit AdsFacebook PixelAmazon Web ServicesOpen GraphSQLHubSpotGoogle Analytics.

What is Baton's email format?

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Baton's email format typically follows the pattern of First@batonmarket.com. Find more Baton email formats with LeadIQ.

How much funding has Baton raised to date?

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As of October 2025, Baton has raised $10M in funding. The last funding round occurred on Jan 21, 2025 for $10M.

When was Baton founded?

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Baton was founded in 2021.

Baton

Technology, Information and InternetNew York, United States11-50 Employees

Baton is a marketplace for small business sellers and buyers. 

Baton supports any small business by getting them to a successful sale on the first trusted and transparent platform in the industry. We empower owners with the right information upfront and then match them to serious buyers who see verified company data on our platform.

Managing a small business is complicated. Even though small businesses make up more than half of the US economy, it's hard to get reliable data. How can anyone be expected to sell their small business if there’s no standard for figuring out what a small business is worth?

We built Baton to unlock small business data for everyone. Owners use our platform to instantly get a more accurate valuation using public data and their own financials. 

We believe every small business owner deserves the support they need to take their next step. That journey starts with Baton.

Baton is backed by Giant Ventures, Bloomberg Beta, and a syndicate of world-class angel investors.

Section iconCompany Overview

Headquarters
New York, 10003 US
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2021
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $10M

    Baton has raised a total of $10M of funding over 3 rounds. Their latest funding round was raised on Jan 21, 2025 in the amount of $10M.

  • $50M$100M

    Baton's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $10M

    Baton has raised a total of $10M of funding over 3 rounds. Their latest funding round was raised on Jan 21, 2025 in the amount of $10M.

  • $50M$100M

    Baton's revenue is estimated to be in the range of $50M$100M

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