Insights

Series A Momentum Baton recently closed a $10M Series A funding round led by Obvious Ventures with participation from multiple investors, signaling strong investor confidence and potential for accelerated growth and expansion into additional markets.

Marketplace Growth As a leading marketplace for small and medium business acquisitions with reported revenue between $50M-$100M and 51-200 employees, Baton sits in a growth-ready segment that could benefit from expanded seller and buyer onboarding, marketing spend optimization, and value-added data services.

Data Transparency Value Baton emphasizes trusted data, standardized valuation using public and owner-provided financials, and verified company data, presenting opportunities to cross-sell data enrichment, compliance tooling, and analytics services to deepen seller/buyer confidence.

Strategic Partners Backed by Giants Venture, Bloomberg Beta, and notable angel investors, Baton has access to a network of potential enterprise partnerships, co-marketing opportunities, and strategicalliances in fintech, valuations tech, and SME software ecosystems.

Tech Stack & Growth Current tech usage includes modern web and ad tech tools, data privacy compliance, and analytics platforms, indicating receptiveness to SaaS tooling, marketing automation, data security, and performance optimization solutions that can scale with Baton’s growth.

Baton Tech Stack

Baton uses 8 technology products and services including Reddit Ads, Linkedin Insight Tag, Calendly, and more. Explore Baton's tech stack below.

Baton's Email Address Formats

Baton uses at least 2 format(s):
Baton Email FormatsExamplePercentage
First@batonmarket.comJohn@batonmarket.com
100%

Frequently Asked Questions

What is Baton's stock symbol?

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Baton is a publicly traded company; the company's stock symbol is 554A.T.

What is Baton's official website and social media links?

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Baton's official website is baton.com and has social profiles on LinkedInCrunchbase.

How much revenue does Baton generate?

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As of August 2026, Baton's annual revenue is estimated to be $50M - $100M.

What is Baton's NAICS code?

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Baton's NAICS code is 425 - Wholesale Electronic Markets and Agents and Brokers.

How many employees does Baton have currently?

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As of August 2026, Baton has approximately 48 employees across 2 continents, including North AmericaAsia. Key team members include Lead M&a Advisor: F. S.Truck Driver: A. J.. Explore Baton's employee directory with LeadIQ.

What industry does Baton belong to?

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Baton operates in the Internet Marketplace Platforms industry.

What technology does Baton use?

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Baton's tech stack includes Reddit AdsLinkedin Insight TagCalendlyPower BITableauContentfulPostgreSQLAdobe Creative Suite.

What is Baton's email format?

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Baton's email format typically follows the pattern of First@batonmarket.com. Find more Baton email formats with LeadIQ.

How much funding has Baton raised to date?

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As of August 2026, Baton has raised $16M in funding. The last funding round occurred on Jan 21, 2025 for $10M.

When was Baton founded?

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Baton was founded in 2021.
Baton logo

Baton

Internet Marketplace PlatformsNew York, United States11-50 Employees

Baton operates a marketplace platform that facilitates the sale and purchase of small businesses in the United States. The platform helps owners derive a more accurate valuation by combining public data with their own financial information. It also connects owners with serious buyers who can access verified company data on the platform, ensuring transparency in the listing process. By addressing gaps in small-business data and the lack of standard valuation practices, Baton supports owners as they prepare for a sale.

Based in New York City, Baton is positioned in the Internet marketplace platforms space and concentrates on small-business acquisitions. Its service targets owners looking to sell and buyers seeking reliable, data-backed listings, aiming to simplify transactions and improve confidence in outcomes.

Section iconCompany Overview

Website
baton.com
Stock Symbol
554A.T
NAICS Code
425 - Wholesale Electronic Markets and Agents and Brokers
Founded
2021
Employees
11-50

Section iconFunding & Financials

  • $16M

    Baton has raised a total of $16M of funding over 5 rounds. Their latest funding round was raised on Jan 21, 2025 in the amount of $10Mas a series_a.

  • $50M - $100M

    Baton's revenue is estimated to be in the range of $50M - $100M

Section iconFunding & Financials

  • $16M

    Baton has raised a total of $16M of funding over 5 rounds. Their latest funding round was raised on Jan 21, 2025 in the amount of $10Mas a series_a.

  • $50M - $100M

    Baton's revenue is estimated to be in the range of $50M - $100M

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