BaubleBar Inc. Email Format
RetailNew York, United States51-200 Employees
BaubleBar Inc. operates in the retail jewelry and accessories space, offering pieces designed to help people express their individuality. Based in New York City and founded in 2011 by Amy Jain and Daniella Yacobovsky, the company places storytelling at the core of its product assortment. The business positions its offerings as fashion-forward items that enable personal expression across a diverse range of styles. The brand family includes the flagship BaubleBar line, a line aimed at younger customers, SuperFan by BaubleBar for fandom-inspired pieces, and SUGARFIX by BaubleBar, sold through Target stores. Its customer focus is on style-conscious consumers seeking affordable, trend-forward jewelry and accessories that can suit various occasions. In May 2026, BaubleBar released a crystal ear headband inspired by Minnie Mouse, reflecting ongoing product introductions.