Acquisition Momentum Bauer Built's June 2025 acquisition of Meekhoftire expands its footprint and adds new fleet customers. With 45+ locations across 10 Midwest states, there is a ready cross-sell path to Meekhoftire clients and a broader network for fleet tire management, retreading, and 24/7 roadside support. Sales play: pursue integrated fleet programs, bundled maintenance contracts, and regional enterprise deals.

Fleet Services 24/7 emergency roadside in the field or yard service supports uptime focused fleets, creating opportunities to upsell comprehensive tire management plans, preventive maintenance, and on site retread services. Target large private fleets and regional carriers with bundled tire management, telematics data, and service level agreements.

Retread Advantage As one of the largest retreaders, Bauer Built can position retread programs as a cost saving and sustainability differentiator. Propose retread optimization, volume discounts for fleets, and private label retreads to improve margins for both Bauer Built and its clients, aligning with sustainability trends in trucking.

Digital Strategy Bauer Built uses a modern tech stack and has promoted technology leadership with a vice president of technology. This creates opportunity to offer digital tools for customers such as online ordering, service scheduling, tire usage analytics, and integrated invoicing while leveraging lessons from the 2023 data breach to strengthen client data protection offerings.

Regional Footprint With 45 plus locations across 10 Midwest states Bauer Built is well positioned to win more regional fleet business in trucking and agricultural sectors. Leverage geographic coverage to sell multi location maintenance programs, region wide pricing, and location based service contracts, and pursue expansion through the Meekhoftire acquisition and Fremont expansion into Nebraska.