Sustainability Leadership Baukjen's recognition as a top-scoring fashion B Corp and the launch of their Sustainability Index demonstrate a strong commitment to environmentally and socially responsible practices, appealing to consumers and partners focused on sustainability.

Digital & E-commerce Focus The company's use of advanced tech stack components like AWS, Google Analytics, and payment platforms indicates a robust online presence and digital sales channels, providing opportunities for targeted marketing and seamless customer engagement.

Growing Market Presence Recent initiatives such as launching a sustainability index and charity collaborations suggest active brand positioning aimed at socially conscious consumers, potentially opening avenues for partnerships and exclusive collections.

Expansion and Investment The successful crowdfunding campaign aimed at expanding into the American market signals growth ambitions and an open door for partnerships in North America, offering sales expansion opportunities.

Diverse Product Portfolio With two brands catering to different life stages—everyday women and pregnant women—Baukjen offers multiple touchpoints for targeted product development and cross-selling to a diverse customer base.