Expanding Product Line Bausch & Lomb has recently launched innovative products like INFUSE for Astigmatism and Blink NutriTears, showcasing a commitment to addressing diverse eye health needs and opening up opportunities for targeted product sales strategies.

International Expansion With plans to expand facilities in Waterford, Ireland, Bausch & Lomb is poised for international growth, presenting opportunities for partnerships, distribution agreements, and localized marketing initiatives in new markets.

Acquisition Strategy Through the acquisition of Trukera Medical, Bausch & Lomb has strengthened its position in the dry eye care market, creating opportunities for cross-selling, upselling, and bundling products to cater to a wider customer base.

Strategic Partnerships Partnering with Goldman Sachs to assess buyer interest signals a potential shift in business focus, presenting opportunities for tailored sales approaches, collaboration on market expansion, and investment in targeted customer segments.

Award Recognition Receiving the Gold award at the 15th Annual Shorty Awards highlights Bausch & Lomb's product excellence and industry recognition, providing a strong selling point to leverage brand reputation, credibility, and competitive advantage in sales pitches and negotiations.