Web Modernization Baxter Gardens’ current tech stack centers on WordPress with Elementor, PHP and jQuery UI. This presents an opportunity to modernize for higher conversion and search visibility by adding conversion-optimized landing pages, a portfolio showcase, faster performance, and integrated CRM/marketing automation to capture and nurture leads.

Lead Gen Optimization Focus on lead generation and measurement by strengthening SEO, content marketing, and analytics. Propose creating industry-focused case studies and portfolio pages, plus clear contact pathways, with a recurring site-management retainer to ensure ongoing optimization.

Security and Compliance Increase security and trust signals to win more clients. Recommend security hardening, regular backups, SSL/WAF, anti-spam/form protections, and privacy compliance checks tailored to a design services firm.

Local Partnerships Leverage the local Missouri market through partnerships with nurseries, landscape contractors, and garden retailers. Joint marketing, referrals, and bundled design services can accelerate growth and provide a differentiator against larger national competitors.

Growth Readiness Plan for scalable growth by productizing services, formalizing project management, and expanding capacity. Consider talent augmentation, standardized workflows, and partner networks to handle more projects and sustain revenue growth.