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IT Services and IT ConsultingNorth Rhine-Westphalia, Germany51-200 Employees

BAYARD is an IT services and IT consulting company based in Köln, Germany, with 51-200 employees and part of the Markant Group. It focuses on product content management, data syndication, and enabling digital commerce through data platforms, offering consulting for PIM solutions and related services, along with its BYRD technology. The BYRD platform provides an end-to-end product content lifecycle management solution with industry-specific packages that can be used without customization, and includes modules for PIM, content syndication, content aggregation, and AI-based classification, together with the GS1-certified GDSN data pool b-synced. The company serves retailers such as Schwarz Group, Douglas, Migros, and Colruyt, as well as manufacturers like Danone, Radeberger Group, Werner & Mertz, and Cosnova, helping improve data quality and efficiency in procurement and content syndication. Recent activities include launches and partnerships related to BYRD and GDSN data pools with GS1 entities, reflecting ongoing engagement in data standards and digital transformation initiatives.

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