Insights

Expanding Power Sports Market BBP operates in a vibrant and growing motor vehicle manufacturing industry, with a strong focus on power sports like motorcycles and off-road vehicles. This presents ample opportunities to collaborate with manufacturers and aftermarket retailers looking for high-quality, innovative parts and accessories.

Diverse Product Portfolio With brand offerings such as Show Chrome, UltraGard, and Brite Lites Extreme Lighting, BBP provides a wide range of accessories including lighting, covers, and on-road parts. This diversity allows sales teams to identify cross-selling opportunities across different product categories and customer segments.

Niche Market Focus BBP’s core platforms cater to popular power sports models like Can-Am, Polaris, and Honda, which are highly popular among enthusiasts. Targeting dealers and aftermarket shops that specialize in these models can lead to strategic partnerships and increased sales volumes.

Technological Edge Utilizing advanced web and design technologies such as React, Tailwind CSS, and social media channels indicates BBP’s commitment to innovation and digital marketing. Leveraging these tools can help develop targeted outreach campaigns to connect with end consumers and businesses.

Industry Relationships Recent news about strategic acquisitions and shareholder approvals suggest BBP’s involvement in expanding its industry footprint. Partnering with or supplying to companies going through mergers could open new channels and customer bases in the power sports aftermarket sector.

BBP Tech Stack

BBP uses 8 technology products and services including C3.js, Unpkg, Hyva Themes, and more. Explore BBP's tech stack below.

  • C3.js
    Charting
  • Unpkg
    Content Delivery Network
  • Hyva Themes
    E-commerce Platforms
  • React
    Javascript Frameworks
  • CivicTheme
    UI Frameworks
  • Tailwind CSS
    UI Frameworks
  • X-Content-Type-Options
    Web & Portal Technology
  • Facebook
    Widgets

Media & News

BBP's Email Address Formats

BBP uses at least 1 format(s):
BBP Email FormatsExamplePercentage
First@bigbikeparts.comJohn@bigbikeparts.com
70%
FirstL@bigbikeparts.comJohnD@bigbikeparts.com
30%

Frequently Asked Questions

Where is BBP's headquarters located?

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BBP's main headquarters is located at 2300 Pioneer Avenue Rice Lake, Wisconsin 54868 United States. The company has employees across 4 continents, including North AmericaAsiaAfrica.

What is BBP's phone number?

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You can contact BBP's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is BBP's stock symbol?

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BBP is a publicly traded company; the company's stock symbol is SBBP.

What is BBP's official website and social media links?

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BBP's official website is bigbikeparts.com and has social profiles on LinkedIn.

What is BBP's NAICS code?

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BBP's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does BBP have currently?

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As of April 2026, BBP has approximately 23 employees across 4 continents, including North AmericaAsiaAfrica. Key team members include Ceo: H. G.Chief Financial Officer: J. L.President: R. G.. Explore BBP's employee directory with LeadIQ.

What industry does BBP belong to?

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BBP operates in the Motor Vehicle Manufacturing industry.

What technology does BBP use?

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BBP's tech stack includes C3.jsUnpkgHyva ThemesReactCivicThemeTailwind CSSX-Content-Type-OptionsFacebook.

What is BBP's email format?

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BBP's email format typically follows the pattern of First@bigbikeparts.com. Find more BBP email formats with LeadIQ.

When was BBP founded?

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BBP was founded in 1981.

BBP

Motor Vehicle ManufacturingWisconsin, United States11-50 Employees

BBP (Big Bike Parts) burst onto the scene in 1981 as motorcycle aftermarket parts and accessories demand took off and never looked backed.  An industry was born and BBP was at the forefront. 

Today, BBP's core focus is designing, manufacturing and marketing the highest quality, exciting products for power sports. For our team, powersports is our childhood dream and we live it everyday.  It is our passion. We pride ourselves on delivering the most new products in the industry every year.

BBP Brands:

Show Chrome 

Show Chrome offers the largest selection of on-road parts and accessories in the industry, including backrests, armrests, pegs, lighting, trim, windshields, wind deflectors, audio products, trunk racks, maintenance parts, and hand-sewn pouches, bags, and liners. Our core platforms are Can-Am Spyder, Can-Am Ryker, Honda Gold Wing, Polaris Slingshot, and Cruisers.  

UltraGard Covers

UltraGard offers a wide range of high quality, tailor-fit covers for power sports. We design details into each cover such as; UV stabilized material, scorch resistant heat shields, scratch resistant windshield liners, reinforced high tension areas, double stitch four fold interlocking seams, zippered windhsleild pockets, reflective logo/striping, eleastic hem, antenna flaps and compact storage pouches.  

Brite Lites Extreme Lighting

Leaders in powersports lighting since 1993. Forward facing designs with the latest technology applied to light bars, wiring harnesses, whips, glow lighting and accessories. Our focus platforms are Polaris RZR, Polaris Ranger, Can-Am Maverick, Can-Am Defender and Snowmobiles.

Section iconCompany Overview

Headquarters
2300 Pioneer Avenue Rice Lake, Wisconsin 54868 United States
Phone number
Stock Symbol
SBBP
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1981
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    BBP's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    BBP's revenue is estimated to be in the range of $10M$25M

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