Strategic Partnership BBS of America is the sole importer and distributor for North America, with an established network and events presence. This indicates strong collaboration potential with aftermarket retailers, performance shops, and race organizers for co-marketing, exclusive distribution deals, and joint events.

Racing Presence The Motorsport Department supplies wheels to major US road race series and supports 20+ major sports car events annually. Leverage race sponsorships, OEM/OES programs, and racing customer segments to upsell advanced wheels, sizing, and performance packages.

Premium Wheel Offering Recent product launches include RI-D, RE-V7, and TL-A truck wheels, alongside a Diamond Gold customization. Target performance enthusiasts and fleet customers for high-margin aftermarket wheels, special editions, and customization services.

Regional Strength Headquartered in Braselton, GA with a large 50,000 sq ft distribution and service facility near a recognized racing locale. Focus demand generation in the Southeast region, leveraging proximity to racing events and dealers for faster fulfillment and showroom partnerships.

Digital & Supportability Tech stack includes Azure, IIS, reCAPTCHA, and analytics tools. Use this to promote online configurators, secure e-commerce, and robust aftersales support, while offering digital marketing partnerships and data-driven lead generation to dealers and racers.