Insights

Integrated Service Offering BCG2 provides a comprehensive suite of advertising and branding services, including digital strategy, content creation, brand design, and sustainability initiatives. This breadth indicates opportunities to cross-sell additional marketing solutions such as advanced digital campaigns or sustainability consulting to existing clients like Lamb New Zealand and Property Brokers.

Strong Industry Collaborations Having long-standing partnerships with organizations like Safekids and recent collaborations with prominent clients suggests BCG2's reputation for building trusted client relationships. Business prospects that require a trusted agency with a proven track record in behavior change and brand development are likely to consider BCG2 for similar campaigns.

Recent Merger Advantage The merger with Crave Global positions BCG2 for expansion, access to broader networks, and diversified client opportunities. Companies seeking a dynamic, growth-oriented agency with international group backing may view BCG2 as a strategic partner for innovative and integrated marketing solutions.

Data-Driven Capabilities Utilizing data strategies and a tech stack that includes tools like MySQL and JSON-LD, BCG2 demonstrates sophistication in digital analytics. Firms interested in data-led marketing and behavior change campaigns, particularly in sectors like healthcare or rural services, could benefit from BCG2’s expertise in leveraging insights to drive consumer engagement.

Market Niche and Competitiveness Operating within the New Zealand advertising scene with a focus on brand building, sustainability, and behavior change, BCG2 caters to clients looking for localized yet innovative marketing solutions. There is potential to target similar regional companies or international businesses seeking a reputable agency to navigate New Zealand's market landscape.

BCG2 Tech Stack

BCG2 uses 8 technology products and services including Hotjar, Section.io, RSS, and more. Explore BCG2's tech stack below.

  • Hotjar
    Analytics
  • Section.io
    Content Delivery Network
  • RSS
    Content Management System
  • oEmbed
    Dev Tools
  • Microsoft 365
    Email
  • Google Fonts API
    Font Scripts
  • JSON-LD
    Javascript Frameworks
  • Google Maps
    Maps

Media & News

BCG2's Email Address Formats

BCG2 uses at least 1 format(s):
BCG2 Email FormatsExamplePercentage
First.Last@bcg2.comJohn.Doe@bcg2.com
100%

Frequently Asked Questions

Where is BCG2's headquarters located?

Minus sign iconPlus sign icon
BCG2's main headquarters is located at 22 Fanshawe Street Level 12 Auckland, Auckland 1010 New Zealand. The company has employees across 2 continents, including OceaniaNorth America.

What is BCG2's official website and social media links?

Minus sign iconPlus sign icon
BCG2's official website is bcg2.com and has social profiles on LinkedIn.

What is BCG2's SIC code NAICS code?

Minus sign iconPlus sign icon
BCG2's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does BCG2 have currently?

Minus sign iconPlus sign icon
As of May 2026, BCG2 has approximately 8 employees across 2 continents, including OceaniaNorth America. Key team members include Managing Director And Chief Executive Officer: C. F.Art Director: K. V.Business Director: S. T.. Explore BCG2's employee directory with LeadIQ.

What industry does BCG2 belong to?

Minus sign iconPlus sign icon
BCG2 operates in the Advertising Services industry.

What technology does BCG2 use?

Minus sign iconPlus sign icon
BCG2's tech stack includes HotjarSection.ioRSSoEmbedMicrosoft 365Google Fonts APIJSON-LDGoogle Maps.

What is BCG2's email format?

Minus sign iconPlus sign icon
BCG2's email format typically follows the pattern of First.Last@bcg2.com. Find more BCG2 email formats with LeadIQ.

When was BCG2 founded?

Minus sign iconPlus sign icon
BCG2 was founded in 2010.

BCG2

Advertising ServicesAuckland, New Zealand2-10 Employees

BCG2 is more than just a name on the door. It stands for our guiding philosophy in building successful brands: Business + Creativity = Growth to the power of 2.

Using this approach, we combine intelligent business insight with inspiring creativity to deliver outstanding growth for our clients. 

At the same time, we deliver a fully integrated service by leveraging our expertise in many different areas: brand and digital strategy, digital design and development, content creation, brand design, healthcare, data strategy, social, and sustainability and are leaders in behaviour change. 

Beyond our results driven approach, what sets us apart is our passion to ‘do the right thing’. This ensures transparent, robust and enduring relationships with our clients. 

We are also part of the world's largest communication services group, WPP. This gives us direct access to the world's best marketing practitioners and intelligence, letting us deliver the very best thinking to our clients.

Section iconCompany Overview

Headquarters
22 Fanshawe Street Level 12 Auckland, Auckland 1010 New Zealand
Website
bcg2.com
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2010
Employees
2-10

Section iconFunding & Financials

  • $1M$10M

    BCG2's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    BCG2's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.