Insights

Growth through merger BCG2 recently merged with Crave Global, signaling a scale-up and broader capabilities that can be leveraged to cross-sell integrated branding, creative, and media services to existing and new clients seeking larger agency partnerships.

Healthcare and sustainability The company highlights expertise in healthcare, sustainability, data strategy, and behavior change, presenting opportunities to pursue clients in regulated sectors (healthcare, consumer health tech, sustainability-focused brands) that require compliant, impactful campaigns and measurable outcomes.

New Zealand growth signals Recent client wins in New Zealand (Rabobank NZ) and long-standing partnerships (Beef + Lamb NZ) indicate strong local market traction; potential to upsell digital design, media, and content services to regional enterprises and government-adjacent brands.

WPP backing Being part of WPP provides access to vast global resources and best practices; leverage this affiliate strength to pitch multinational brands seeking unified regional support with scalable, high-quality creative and media capabilities.

Tech-enabled insights BCG2’s tech stack includes Hotjar, WordPress, JSON-LD and analytics-related tools; position as a data-informed partner for brands looking to optimize digital experiences, conversion, and performance marketing through measurable insights.

BCG2 Tech Stack

BCG2 uses 8 technology products and services including Hotjar, WordPress, MySQL, and more. Explore BCG2's tech stack below.

BCG2's Email Address Formats

BCG2 uses at least 1 format(s):
BCG2 Email FormatsExamplePercentage
First.Last@bcg2.comJohn.Doe@bcg2.com
100%

Frequently Asked Questions

What is BCG2's official website and social media links?

Minus sign iconPlus sign icon
BCG2's official website is bcg2.com and has social profiles on LinkedIn.

How much revenue does BCG2 generate?

Minus sign iconPlus sign icon
As of July 2026, BCG2's annual revenue is estimated to be $1M - $10M.

What is BCG2's SIC code NAICS code?

Minus sign iconPlus sign icon
BCG2's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does BCG2 have currently?

Minus sign iconPlus sign icon
As of July 2026, BCG2 has approximately 7 employees across 2 continents, including OceaniaNorth America. Key team members include Managing Director And Chief Executive Officer: C. F.Business Director: S. T.Art Director: K. V.. Explore BCG2's employee directory with LeadIQ.

What industry does BCG2 belong to?

Minus sign iconPlus sign icon
BCG2 operates in the Advertising Services industry.

What technology does BCG2 use?

Minus sign iconPlus sign icon
BCG2's tech stack includes HotjarWordPressMySQLShopifyMicrosoft 365jQuery MigratejQuery MobileVimeo.

What is BCG2's email format?

Minus sign iconPlus sign icon
BCG2's email format typically follows the pattern of First.Last@bcg2.com. Find more BCG2 email formats with LeadIQ.

When was BCG2 founded?

Minus sign iconPlus sign icon
BCG2 was founded in 2010.
BCG2 logo

BCG2

Advertising ServicesAuckland, New Zealand2-10 Employees

BCG2 is an Auckland-based advertising services agency that positions itself as a blend of business insight and creative execution aimed at driving client growth. The firm offers integrated services across brand and digital strategy, digital design and development, content creation, brand design, healthcare, data strategy, social, sustainability, and behavior change, targeting clients seeking measurable growth through cohesive branding and communication. Its client base includes brands and organizations across various sectors, including rural insurance and real estate, with a focus on developing brand platforms and campaigns that support positive behavior change and effective brand storytelling. BCG2 operates within the advertising services industry and emphasizes transparent client relationships and ethical practices as part of its approach, while leveraging connections within the broader WPP network for access to industry intelligence. The company is based in Auckland, New Zealand, and has a history of collaborations and partnerships, including a notable merger in 2025 and prior work with organizations such as Beef + Lamb New Zealand and Safekids. A recent development noted in industry coverage is the 2025 merger with Crave Global, marking a milestone in its growth trajectory.

Section iconCompany Overview

Website
bcg2.com
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2010
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    BCG2's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    BCG2's revenue is estimated to be in the range of $1M - $10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.