Industry expansion Be Different has strong roots in gaming recruitment but is actively expanding into IT, AI, and finance. This creates cross-industry selling opportunities for tech-focused staffing, AI specialists, and finance tech roles, as well as potential partnerships to scale talent pipelines in these adjacent sectors.

Value alignment The company emphasizes relationship-building, transparency, and long-term partnerships. Use this to position tailored, consultative staffing solutions, demonstrate ROI through deeper client-candidate engagement, and offer retainer-style or engagement-model options that align with their philosophy.

Charitable differentiator Be Different donates 5% of every fee to charity, with a track record of over £350,000 donated. This social impact angle can be leveraged in value propositions, ESG/CSR conversations, and impact-related marketing partnerships to attract mission-driven clients.

Tech and security posture Adoption of WordPress, OneTrust, Microsoft 365, Azure, and other cloud and security tools suggests a modern digital footprint with compliance and data protection priorities. This signals receptiveness to vendor partnerships offering compliance, data security, and workflow automation solutions.

Revenue signals Revenue is under £1M, indicating a smaller, growth-oriented organization likely to respond to scalable, cost-effective staffing solutions, intro offerings for IT and AI roles, and packages designed to accelerate hiring while managing budgets.