Strategic Acquisitions The recent acquisition of Beanstalk by Creative Artists Agency highlights a significant opportunity to integrate licensing expertise into broader entertainment and talent portfolios, enabling cross-promotional opportunities and expanding licensing services to CAA’s extensive client base.

Global Expansion With offices spanning major markets including New York, London, Miami, and Latin America, Beanstalk’s international presence offers sales prospects in diverse regions, particularly with brands seeking to expand licensing and brand extension efforts worldwide.

Diverse Sector Focus Beanstalk’s engagement across multiple industries such as food and beverage, CPG, entertainment, and gaming presents ample opportunities to develop tailored licensing solutions for brands looking to diversify their product categories and consumer engagement strategies.

Award-Winning Credibility Receiving over 40 industry awards including the License International Excellence Award positions Beanstalk as a trusted partner in licensing, which can be leveraged to attract new clients seeking proven expertise in brand extensions and licensing programs.

Innovative Partnerships Current collaborations with Magna Tiles, Cinnabon, and TED highlight Beanstalk’s ability to create licensing opportunities in new markets like educational initiatives and food categories, providing a framework for sales teams to target similar brands interested in brand extension through licensing.