Beats Music
Technology, Information and InternetCalifornia, United States51-200 Employees
Beats Music operates in the technology, information and internet space with a focus on music as an experience rather than a utility. It was founded by music industry figures Jimmy Iovine and Trent Reznor, and its approach centers on the emotional aspects of music and the connection between artist and listener. Based in San Francisco, California, the company emphasizes that hearing the right music at the right time can enrich a person's life. Its audience consists of listeners who value curated, timely musical experiences and the cultural influence of music. In the broader streaming and music technology landscape, Beats Music positions itself at the intersection of technology-enabled access and musical expression. A notable development in its history is that it was acquired by Apple in 2014, with Beats Music forming the basis for Apple Music.