Global Expansion Beaulieu International Group (B.I.G.) has a global presence, operating in 19 countries across Eurasia, America, and Oceania, serving customers in 150 countries. This extensive international footprint presents opportunities for expanding sales reach to new markets and diverse customer segments.

Acquisition Strategy Through strategic acquisitions like the recent purchase of Signature Floors and Actglobal, B.I.G. has diversified its solution portfolio in the flooring industry and extended its manufacturing capabilities. Leveraging the synergies from these acquisitions presents potential upselling opportunities to existing and new clients.

Innovative Technology Adoption With a tech stack that includes IBM Cognos Analytics, Salesforce CPQ, and Google Analytics, Beaulieu International Group demonstrates a commitment to leveraging technology for operational efficiency and data-driven decision-making. This technology adoption can lead to enhanced customer engagement and personalized sales approaches.

Sustainable Focus B.I.G.'s focus on sustainability, as evidenced by investments in bio mass energy supply and environmentally friendly production processes, aligns with the growing customer demand for eco-conscious solutions. Highlighting these sustainable practices can differentiate B.I.G. in the market and attract environmentally conscious clients.

New Leadership & Product Development The appointment of a new CEO, Jean-Baptiste De Ruyck, brings fresh perspectives and leadership to Beaulieu International Group. Under new leadership, there are opportunities for innovative product development and enhanced customer value propositions, which can be leveraged to drive sales growth and market competitiveness.