Large OEM capacity Beauty Plus Global operates one of the largest OEM cosmetics manufacturing facilities in China, enabling scalable private label, custom manufacturing, and ready-to-sell products for multiple clients across 100+ countries.

End-to-end offering The company provides design, formulation, testing labs, packaging, and distribution, presenting a single-source solution for brands seeking private label or white-label cosmetics with rigorous QA and fast time-to-market.

Brand portfolio leverage Significant investments in City Color, Girls Of City Color, and Max Mell create cross-brand opportunities for retail partnerships, co-branding deals, and distribution access at major retailers.

Growth through innovation Ongoing product development, seasonal line launches, and trend-driven packaging design offer upsell opportunities to existing clients and potential entrants looking to expand into new SKUs.

Global quality signals In-house testing labs, strict quality control, and a track record of corporate responsibility support sales pitches for premium formulations and compliance-focused partnerships with retailers and distributors.