bebe stores Email Format

Retail Apparel and FashionCalifornia, United States1001-5000 Employees

Bebe stores operates as a retailer in the apparel and fashion sector, offering chic, contemporary garments through its bebe and bebe outlet stores, as well as through bebe.com. The brand targets confident, modern women and positions itself as a global label that embodies a sensual, sophisticated lifestyle. In stores, styling professionals assist customers with fashion needs, complementing the merchandise with a curated shopping experience.

The company is based in the Los Angeles region, with origins tracing back to 1976 when founder Manny Mashouf opened the first bebe boutique in San Francisco. Over time it has grown into a global retailer with a broad reach through retail stores and international license agreements. In 2026, bebe announced a collaboration with Express to launch a capsule collection that reimagines Y2K silhouettes.

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