Insights

Niche Market Focus Because specializes in CRO and personalization solutions tailored for Shopify merchants, offering significant growth opportunities for agencies and platforms targeting eCommerce retailers seeking to improve conversion rates.

Growing Client Base With notable brands like TB12 and Hello Kitty using the platform to boost conversion rates by over 23%, there is strong evidence of the platform’s value that can be leveraged to attract additional eCommerce brands aiming for similar results.

Data Integration Value Because’s ability to connect multiple data sources such as Klaviyo, Yotpo, and Recharge presents upsell potential to merchants looking to maximize their existing tech stack for better personalization and customer engagement.

Market Expansion Potential Given the massive $1.3 trillion global ad spend on eCommerce traffic with only 3% conversion, there is significant opportunity for growth by expanding outreach to the broader Shopify community and other online retail sectors.

Investment & Growth With recent $3 million funding and revenues between one and ten million dollars, there’s opportunity to position as a scalable solution appealing to investors and emerging eCommerce brands seeking to optimize their online sales performance.

Because🌈 Tech Stack

Because🌈 uses 8 technology products and services including LiveIntent, Facebook Pixel, WooCommerce, and more. Explore Because🌈's tech stack below.

  • LiveIntent
    Advertising
  • Facebook Pixel
    Analytics
  • WooCommerce
    E-commerce
  • Shippo
    E-commerce Platforms
  • Duolingo
    Education Management
  • Google Workspace
    Email
  • HTTP/3
    Web & Portal Technology
  • GoDaddy
    Web Hosting

Media & News

Because🌈's Email Address Formats

Because🌈 uses at least 2 format(s):
Because🌈 Email FormatsExamplePercentage
First@becauseintelligence.comJohn@becauseintelligence.com
100%
First@trybecause.comJohn@trybecause.com
100%

Frequently Asked Questions

Where is Because🌈's headquarters located?

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Because🌈's main headquarters is located at Tampa, Florida 33602 United States. The company has employees across 5 continents, including North AmericaAfricaAsia.

What is Because🌈's official website and social media links?

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Because🌈's official website is trybecause.com and has social profiles on LinkedInCrunchbase.

What is Because🌈's NAICS code?

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Because🌈's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Because🌈 have currently?

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As of April 2026, Because🌈 has approximately 16 employees across 5 continents, including North AmericaAfricaAsia. Key team members include Chief Technology Officer: M. J.Co-Founder; Chief Scientist; Advisor: C. C.Advisor To Chief Executive Officer: J. W.. Explore Because🌈's employee directory with LeadIQ.

What industry does Because🌈 belong to?

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Because🌈 operates in the Technology, Information and Internet industry.

What technology does Because🌈 use?

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Because🌈's tech stack includes LiveIntentFacebook PixelWooCommerceShippoDuolingoGoogle WorkspaceHTTP/3GoDaddy.

What is Because🌈's email format?

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Because🌈's email format typically follows the pattern of First@becauseintelligence.com. Find more Because🌈 email formats with LeadIQ.

How much funding has Because🌈 raised to date?

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As of April 2026, Because🌈 has raised $3M in funding. The last funding round occurred on May 18, 2022 for $3M.

When was Because🌈 founded?

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Because🌈 was founded in 2021.

Because🌈

Technology, Information and InternetFlorida, United States11-50 Employees

Acquired October 2025 by leading AB testing & personalization platform Intelligems. https://www.intelligems.io

$1.3T is spent globally each year to drive traffic to ecommerce websites. Only 3% convert. That's because most sites don't know who you are. 

Because is a CRO & Personalization platform for Shopify ⚡️

We help connect all the data merchants have in their tech stack across Shopify, Klaviyo, Yotpo, Loyalty Lion, Recharge, Octane, and more to create a dynamic website experience. 

Brands like Tom Brady's TB12, Hello Kitty, Duke Cannon and more use Because to increase conversion by 23%+

Section iconCompany Overview

Headquarters
Tampa, Florida 33602 United States
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2021
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $3M

    Because🌈 has raised a total of $3M of funding over 2 rounds. Their latest funding round was raised on May 18, 2022 in the amount of $3M.

  • $1M$10M

    Because🌈's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $3M

    Because🌈 has raised a total of $3M of funding over 2 rounds. Their latest funding round was raised on May 18, 2022 in the amount of $3M.

  • $1M$10M

    Because🌈's revenue is estimated to be in the range of $1M$10M

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