Insights

Acquisition Integration Beck & Masten Kia was acquired by Group 1 Automotive in June 2023, signaling a transition period and potential cross-sell opportunities for Group 1’s broader dealership network and services to existing customers.

Midmarket Revenue Current revenue range of 10M–25M positions the business as a mid-market dealer with growth potential through expanded vehicle lots, financing options, and service plans, presenting a scalable entry point for additional products and digital offerings.

Family Legacy Longstanding family-owned operation in the Houston area suggests strong local ties and loyal customer base, enabling trust-based outreach for service memberships, maintenance plans, and exclusive local promotions.

Digital Footprint Active tech stack including AWS, WordPress, and advertising platforms indicates readiness for digital marketing partnerships, data-driven campaigns, and website optimization to drive showroom visits and service appointments.

Growth Potential Similar-market peers with large footprints (CarMax, AutoNation) imply competitive pressure and demand for enhanced omnichannel experiences; opportunities exist to introduce online inventory tools, financing solutions, and aftersales programs to capture market share.

Beck and Masten Kia Tech Stack

Beck and Masten Kia uses 8 technology products and services including Amazon Advertising, The Trade Desk, Hotjar, and more. Explore Beck and Masten Kia's tech stack below.

Frequently Asked Questions

What is Beck and Masten Kia's official website and social media links?

Beck and Masten Kia's official website is beckmastenkia.com and has social profiles on LinkedIn.

How much revenue does Beck and Masten Kia generate?

As of September 2026, Beck and Masten Kia's annual revenue is estimated to be $10M - $25M.

What is Beck and Masten Kia's NAICS code?

Beck and Masten Kia's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Beck and Masten Kia have currently?

As of September 2026, Beck and Masten Kia has approximately 41 employees across 1 continents, including North America. Key team members include Internet Manager: D. S., Internet Manager: J. A. and Internet Sales Consultant: C. B. Explore Beck and Masten Kia's employee directory with LeadIQ.

What industry does Beck and Masten Kia belong to?

Beck and Masten Kia operates in the Motor Vehicle Manufacturing industry.

What technology does Beck and Masten Kia use?

Beck and Masten Kia's tech stack includes Amazon Advertising, The Trade Desk, Hotjar, Snowplow, Amazon Web Services, WordPress, Datadog and New Relic.

Beck and Masten Kia

Q: What is Beck and Masten Kia's official website and social media links?

Beck and Masten Kia's official website is beckmastenkia.com. Beck and Masten Kia has social profiles on LinkedIn.

Q: How many employees does Beck and Masten Kia have currently?

Beck and Masten Kia has approximately 41 employees.

Q: What technology does Beck and Masten Kia use?

Beck and Masten Kia's tech stack includes Webpack, WordPress, ComplyAuto, oEmbed, jQuery Migrate.

Q: What is Beck and Masten Kia's NAICS code?

Beck and Masten Kia's NAICS code is 3361 (Motor Vehicle Manufacturing).

Motor Vehicle ManufacturingTexas, United States11-50 Employees

Beck & Masten Kia operates in the motor vehicle manufacturing sector, offering Kia vehicles and related services from its location in Tomball, Texas. As a family-owned business serving the Houston area for several decades, it emphasizes customer service across both sales and service interactions, aiming to provide a consistent client experience." 

In early June 2023, the dealership became part of Group 1 Automotive, a larger global automotive retailer with a network of dealerships in the United States and the United Kingdom. The firm’s placement within Group 1 Automotive situates it within a broader national automotive retail landscape, connecting it to a larger portfolio of brands and services while continuing to serve local customers in the Tomball and greater Houston area.

Insights

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