Strong Online Presence Beer Cartel has fully transitioned to an online-only model, providing a robust digital platform that can be leveraged for targeted digital marketing campaigns, personalized offers, and subscription service growth opportunities.

Expanding Market Reach The recent partnership with First Choice Liquor and collaborations with local breweries like Akasha and Eclipse suggest opportunities to co-promote products and discounts, enhancing cross-channel sales and broadening the customer base.

Product Diversification Offering over 1,000 craft beers, subscriptions, and gift packs presents multiple upselling and cross-selling avenues, especially with potential for exclusive or limited-edition beers that appeal to craft beer enthusiasts.

Community Engagement Beer Cartel's focus on building a community of beer lovers through curated selections and subscriptions enables targeted marketing efforts, loyalty programs, and events that can deepen customer relationships and increase repeat sales.

Growth Potential With plans for an IPO and a larger warehouse to support growth, there is substantial potential for expanding direct-to-consumer offerings, introducing new product lines, and capitalizing on the emerging craft beer market in Australia.