Growing Online Presence Beer Cartel has fully transitioned to an online-only retail model following the closure of its physical stores, indicating a strategic focus on digital sales channels and e-commerce growth potential.

Expanding Product Range With over 1,000 craft beers and associated merchandise like glasses and gifts, there is a strong opportunity to upsell complementary products and introduce new exclusive beer packs to existing customers.

Partnership Opportunities Recent collaborations with brands like First Choice Liquor and Akasha create opportunities for joint marketing, co-branded product launches, and expanding distribution channels to increase market reach.

Customer Community Focus Beer Cartel’s aim to build a community of craft beer enthusiasts suggests potential to develop subscription services, loyalty programs, and personalized marketing to increase customer lifetime value.

Market Expansion Potential As Australia’s leading craft beer retailer with plans to go public, there is significant scope for attracting investment, scaling operations, and exploring new geographic or demographic markets with targeted campaigns.