Behaviorally Employee Directory
Market ResearchNew York, United States51-200 Employees
Behaviorally is a market research company based in New York City that specializes in packaging intelligence and decision-precision analytics. It helps brands anticipate shopper choices at the moment of purchase by validating pack designs and forecasting how on-pack claims will perform in real-world shopping contexts. The company converts data into actionable guidance aimed at informing product and packaging decisions for consumer brands. Its services target brands seeking to understand how packaging elements and claims influence purchase behavior in retail environments. In June 2026, Behaviorally announced the launch of Claims.AI, an AI-driven claims testing solution that evaluates how on-pack claims are likely to perform with real shoppers on actual packaging before a product launches.