Sustainable Paint Growth Behr’s BEHR PREMIUM PLUS ECOMIX Plant-Based Paint & Primer signals a sustainability-forward product line. This creates sales opportunities with green builders, affordable housing programs, schools, and government procurement that require low-VOC, plant-based coatings. Consider joint campaigns with Habitat for Humanity and The Home Depot to drive volume for this line.

Non-Profit Partnerships Behr’s collaboration with Habitat for Humanity and related donation programs demonstrate demand for project-based partnerships in the affordable housing segment. Target public housing authorities, non-profits, and community builders for long-term color specification and supply contracts, including volume paint kits for multi-home builds.

Color-Driven Marketing Behr’s 2026 Color of the Year Hidden Gem and Exterior Taupe, along with the Outdoor Accent Color Collection, provide timely hooks for remodelers, architects, and homeowners. Leverage Behr’s proprietary color data and the Google Cloud-based color tool to upsell color consultations, pre-mixed kits, and project-specific coating recommendations.

Design Tool Partnerships Behr relies on AutoCAD, Hyperion, and a color tool built on Google Cloud, presenting opportunities to sell integrated color specification services to architectural and contractor firms. Offer CAD-ready palettes, design bundles, and ongoing support to lock in larger project opportunities.

Channel Strategy With exclusive distribution through The Home Depot and a sizeable revenue footprint, there is opportunity to optimize the HD channel for commercial and multi-family renovation deals. Prioritize pro-programs, contractor loyalty campaigns, and online shopping enhancements, and explore targeted expansions within the Home Depot ecosystem to win larger, repeat business.