Exclusive Brands Bekins offers exclusive lines such as Miele and Gaggenau in West Michigan, alongside premium partners like Maytag, Sony, Aga, and Bowers & Wilkins. This positioning creates opportunities to upsell high end appliances and integrated home theater solutions through premium bundles to affluent homeowners, designers, and builders.

Regional Growth With storefronts in Grand Rapids and Grand Haven and a central distribution center in Coopersville, Bekins dominates West Michigan and is well positioned to partner with local builders, remodelers, and commerce to expand showroom reach and installation services into additional cities and project based work.

Green Edge The Coopersville distribution center is the greenest in the industry with over 95 percent waste recycled, providing a sustainability narrative to attract eco conscious customers, corporate procurement programs, and energy efficiency upgrade opportunities for existing customer base.

Credible Partnerships Bekins has formal partnerships with Whirlpool and other major brands, plus HTA recognition and CEDIA Member of Excellence, which enhances credibility when pursuing large contractor, hospitality, or multi site installations and design-build projects.

Integrated Solutions The company positions itself as a value leader with installation and integration expertise, offering consistent pricing with big box stores but with expert service; this supports cross-sell of complete smart home ecosystems, whole-home audio, theater, and professional maintenance contracts to increase average order value.