Strategic growth Heritage Pool Supply Group’s expansion through acquisitions (MT Pool Distributor and Modern Edge Stone & Tile) and new leadership signals a broader product ecosystem and cross-selling opportunities with existing pool brands, enabling targeted upsell of accessories, stone/tile, and maintenance supplies to a larger customer base.

Direct ordering The launch of direct ordering with Skimmer creates a streamlined procurement channel. This opens a pathway to pitch riders such as recurrent maintenance orders, VIP supplier programs, and volume-based discounts to existing customers seeking faster replenishment and improved margins.

Regional footprint With 160+ locations nationwide and a Northeast focus, there’s a ready-made base for localized campaigns, cross-promotion with new Florida and Arizona acquisitions, and channel partnerships to penetrate high-potential markets with complementary brands and installers.

Industry partnerships Active involvement with Step Into Swim and philanthropy at industry events increases brand trust. This can be leveraged to secure co-marketing opportunities, bundled training for installers, and loyalty programs that convert contractors into preferred purchase partners.

Financial readiness Mid-market revenue range and recent growth moves suggest budget availability for expanded product lines, training, and technology upgrades. This supports efforts to propose bundled solutions, service contracts, and software-enabled procurement to drive higher wallet share.