Belay Group LLC Email Format
Investment ManagementMaryland, United States2-10 Employees
The Belay Group LLC is a Baltimore, Maryland-based investment management firm that provides fiduciary, fee-only advisory services grounded in evidence-based investing. It serves clients seeking independent, objective guidance in wealth management, focusing on disciplined investment oversight rather than product sales. The firm operates with a small team, delivering tailored wealth management support. In 2021, the firm was acquired by Asset Strategy Consultants, expanding its Wealth Management capabilities and naming its president, Tony King, as head of Private Wealth. The deal places the Belay Group within a broader advisory network while retaining its Baltimore, Maryland base as a registered investment adviser. Its positioning centers on fiduciary duty and an evidence-based approach to managing clients' wealth.