What is Bellpenny's NAICS code?

Bellpenny's NAICS code is 52 (Finance and Insurance).

Insights

Strategic Merger Signals Bellpenny operates under the Ascot Lloyd brand after a merger, indicating a transition phase and potential cross-sell opportunities with Ascot Lloyd's broader client base and product suite.

Private Equity Backing Ownership by Oaktree Capital Management suggests a focus on efficiency, cost optimization, and scalable platforms, which can translate into demand for financial services tech, efficiency tools, and advisory services.

Growth Constraints Revenue reported in the low-overall range and a note of revised revenue treatment imply potential consolidation needs and opportunities for revenue-enhancing services, portfolio optimization, and analytics.

Digital Presence Existing tech stack includes WordPress and common web and UI libraries, signaling openness to modernization, CMS improvements, SEO enhancements, and customer-facing digital experience upgrades.

Market Positioning As a mid-sized player in financial services with a relatively small employee base, there is potential to offer scalable back-office, CRM, risk management, and automation solutions tailored to mid-market wealth managers.

Similar companies to Bellpenny

Bellpenny Tech Stack

Bellpenny uses 8 technology products and services including WordPress, Font Awesome, Google Fonts API, and more. Explore Bellpenny's tech stack below.

WordPress
Content Management System
Font Awesome
Font Scripts
Google Fonts API
Font Scripts
OWL Carousel
Javascript Libraries
jQuery
Javascript Libraries
Yoast SEO
Search Engines
Bootstrap
UI Frameworks
ZURB Foundation
UI Frameworks

Media & News

Ascot Lloyd Group merged with Bellpenny on Jan 1st '17.
A decrease in revenue from £18.4m to £18m was linked to “revised treatment of revenue” to align with overall group strategy following Ascot Lloyd’s 2017 merger with Bellpenny, which resulted in the business being owned by Bellpenny’s private equity backer Oaktree Capital Management.
Oct 08, 2018 | www.moneymarketing.co.uk

Bellpenny's Email Address Formats

Bellpenny uses at least 1 format(s):

Bellpenny Email Formats	Example	Percentage
First.Last@bellpenny.com	John.Doe@bellpenny.com	93%
First@bellpenny.com	John@bellpenny.com	7%

Frequently Asked Questions

What is Bellpenny's official website and social media links?

Bellpenny's official website is bellpenny.com and has social profiles on LinkedIn.

How much revenue does Bellpenny generate?

As of July 2026, Bellpenny's annual revenue is estimated to be $1M - $10M.

What is Bellpenny's SIC code NAICS code?

Bellpenny's SIC code is 6211 - Security Brokers, Dealers, and Flotation Companies NAICS code is 52 - Finance and Insurance.

How many employees does Bellpenny have currently?

As of July 2026, Bellpenny has approximately 37 employees across 2 continents, including EuropeNorth America. Key team members include Head Of Investment: S. L.Director: B. B.Director: L. M.. Explore Bellpenny's employee directory with LeadIQ.

What industry does Bellpenny belong to?

Bellpenny operates in the Financial Services industry.

What technology does Bellpenny use?

Bellpenny's tech stack includes WordPressFont AwesomeGoogle Fonts APIOWL CarouseljQueryYoast SEOBootstrapZURB Foundation.

What is Bellpenny's email format?

Bellpenny's email format typically follows the pattern of First.Last@bellpenny.com. Find more Bellpenny email formats with LeadIQ.

When was Bellpenny founded?

Bellpenny was founded in 2012.

Bellpenny

Q: What is Bellpenny's official website and social media links?

Bellpenny's official website is bellpenny.com. Bellpenny has social profiles on LinkedIn.

Q: How many employees does Bellpenny have currently?

Bellpenny has approximately 37 employees.

Q: What technology does Bellpenny use?

Bellpenny's tech stack includes Font Awesome, Google Fonts API, Bootstrap, Google Conversion Tracking, WordPress.

Financial ServicesEngland, United Kingdom11-50 Employees

Bellpenny operates as a national wealth management firm within the financial services sector, offering guidance and strategies aimed at managing clients' financial assets. The company is based in Reading, England, and maintains a small to mid-sized team.

Its client base comprises individuals seeking professional wealth management solutions and long-term financial planning. Bellpenny is being carried forward under the Ascot Lloyd brand, with updates directed to Ascot Lloyd's company page. In 2017, Ascot Lloyd Group merged with Bellpenny, and the business now operates within the Ascot Lloyd brand framework.