Market Niche Bend Lighting specializes in high-quality lighting fixtures and design services for the Central Oregon region, presenting an opportunity to target local residential and commercial clients seeking premium lighting solutions.

Brand Portfolio Featuring renowned brands like Casablanca and Hubbardton Forge, Bend Lighting can leverage these exclusive partnerships to upsell premium products and attract customers interested in designer lighting options.

Digital Presence With a robust tech stack including online tracking and marketing tools such as Google Ads and ActiveCampaign, there is a strong foundation for expanding digital marketing efforts to reach a broader audience.

Growth Potential Compared to larger competitors, Bend Lighting's smaller size offers agility for personalized service, creating opportunities to capture market share through tailored customer experiences and community engagement.

Expansion Opportunities The company's focus on design services combined with industry connections suggests potential for cross-selling with interior designers and contractors, as well as expanding into adjacent markets like outdoor or commercial lighting.