Beni Rugs Employee Directory
RetailNew York, United States2-10 Employees
Beni Rugs is a global rug brand founded in 2018 that draws on traditional Moroccan weaving while applying modern design sensibilities. Its handwoven pieces are positioned as durable, artful textiles that function as foundations for interior spaces. The designs blend cultural heritage with contemporary aesthetics, creating rugs that are both functional and expressive. The company operates a studio in Morocco that integrates weaving, design, and production and maintains a showroom in New York. Based in New York, it serves a global retail market in the rug industry. In July 2024, Design Within Reach announced a collaboration with Beni Rugs to launch an exclusive Moroccan rug collection, marking the brand’s first retail partnership.