Franchise Expansion Benihana has been rapidly expanding its franchise locations, presenting an opportunity for sales reps to target areas where the brand is establishing new presence, such as recent openings in Miami, Florida, Temecula, California, and Mississauga, Ontario.

Acquisition Momentum Recent acquisitions by Hostmore plc and Med One Group indicate a growth phase for Benihana. Sales teams can explore partnerships or collaborations with these acquiring companies to offer complementary services or products to the expanded Benihana network.

Tech Integration With a tech stack featuring tools like Cart Functionality, Microsoft Office suite, and social media platforms like Facebook, sales professionals can leverage technology-related services to enhance the customer experience at Benihana locations and propose digital solutions for online ordering and engagement.

Financial Upswing Benihana's acquisition for $365 million by Med One Group and a reported revenue of over $1 billion indicate financial stability and growth potential. Sales reps can target high-value corporate clients for large bookings or catering services, tapping into the company's robust financial health.

Menu Diversification Operating three distinct Asian restaurant concepts - Benihana, RA Sushi, and Haru - provides a sales opportunity to offer bundled experiences or cross-promotional deals to customers seeking diverse dining options. Sales teams can propose customized packages catering to varying culinary preferences.