Niche Elder Law Target the firm’s specialized elder law and Medicaid planning services to expand cross-selling opportunities with clients seeking long-term care planning, guardianships, and asset protection.

Strategic Indianapolis Leverage the downtown Indianapolis presence to pursue local partnerships with nursing homes, assisted living facilities, and healthcare providers for referral opportunities and joint seminars.

Experienced Counsel Highlight the combined expertise of Ken Bennett and Sara McClammer to position the firm as a trusted advocate for complex estate disputes and civil litigation related to elder care and asset preservation.

Tech & Outreach Utilize existing digital channels and analytics stack (Snowplow, Google Analytics, YouTube, social platforms) to optimize client acquisition, nurture inbound inquiries, and measure conversion across elder law services.

Growth Potential With revenue in the lower mid-market and a small team, pursue scalable partnerships and bundled service packages (wills, trusts, POAs, health care declarations) to upsell comprehensive estate planning.