Strong Microsoft Partnership Bennett Adelson is a Microsoft gold-certified partner with extensive expertise in Microsoft technologies such as Azure, .NET, and Microsoft Cloud solutions. This positions the company as a prime provider of customized cloud-based digital transformation and modernization services, creating opportunities to upsell or expand Microsoft-centric solutions.

Focus on Data Governance The recent launch of Microsoft Purview indicates a strategic emphasis on data governance, protection, and management. Sales teams can target clients seeking advanced data compliance and security solutions, especially in regulated industries like healthcare and financial services.

Industry-Specific Expertise Bennett Adelson specializes in serving industries such as healthcare, finance, manufacturing, and retail with tailored application modernization and enterprise solutions. These verticals offer potential cross-selling opportunities for industry-focused digital and cloud transformation projects.

Mid to Large Enterprises With a client base targeting mid to large-sized enterprises, there is significant potential for selling comprehensive digital transformation packages, cloud enablement, and enterprise software development, especially for companies seeking to leverage predictive analytics and collaboration tools.

Growing Market Presence Despite a moderate revenue size of 10-25M, Bennett Adelson’s 22 years of experience and accolades position it as a reliable partner for organizations looking to modernize their IT infrastructure. There is an opportunity to expand the client portfolio by emphasizing the company's proven track record and technical leadership in Microsoft-based solutions.