Insights

Market leadership Bennie is a fast-growing, nationally licensed employee benefits broker recognized as a top US insurance broker and the No. 1 Benefits Specialist, suggesting a strong value proposition to mid-market employers seeking modern, scalable benefits solutions.

Strategic investment With a $50M strategic investment from LNC Partners and prior equity funding, Bennie has capital to scale sales efforts, expand carrier partnerships, and invest in deeper employer onboarding and platform enhancements.

Tech enabled The Bennie platform integrates benefits management with a customer-friendly app and a modern tech stack (Firebase, Google Cloud, Algolia, OneLogin), presenting a tech-forward story to employers prioritizing digital benefits experiences and data-driven decision making.

Carrier breadth National licensing and relationships with all major carriers position Bennie to upsell employers on multi-carrier strategies, custom benefit programs, and turnkey compliance support across all 50 states.

Growth momentum Ongoing recognition as a top broker plus recent industry accolades signal traction with customers and prospects, enabling social proof for outreach campaigns and targeting of mid-market clients seeking fast implementation and measurable ROI.

Bennie Tech Stack

Bennie uses 8 technology products and services including AdRoll, Hotjar, HubSpot Content Hub, and more. Explore Bennie's tech stack below.

Media & News

Bennie's Email Address Formats

Bennie uses at least 1 format(s):
Bennie Email FormatsExamplePercentage
First@bennie.comJohn@bennie.com
81%
First.Last@bennie.comJohn.Doe@bennie.com
17%
Last@bennie.comDoe@bennie.com
2%

Frequently Asked Questions

What is Bennie's official website and social media links?

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Bennie's official website is bennie.com and has social profiles on LinkedInCrunchbase.

How much revenue does Bennie generate?

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As of August 2026, Bennie's annual revenue is estimated to be $100M - $250M.

What is Bennie's NAICS code?

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Bennie's NAICS code is 52421 - Insurance Agencies and Brokerages.

How many employees does Bennie have currently?

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As of August 2026, Bennie has approximately 188 employees across 5 continents, including North AmericaAsiaEurope. Key team members include Chief Technology Officer: D. L.Vice President, People: K. W.Director, Customer Success - Better Health Plan: S. C.. Explore Bennie's employee directory with LeadIQ.

What industry does Bennie belong to?

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Bennie operates in the Insurance Agencies and Brokerages industry.

What technology does Bennie use?

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Bennie's tech stack includes AdRollHotjarHubSpot Content HubGoogle WorkspaceJamfDocuSignMicrosoft AzureAlgolia.

What is Bennie's email format?

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Bennie's email format typically follows the pattern of First@bennie.com. Find more Bennie email formats with LeadIQ.

How much funding has Bennie raised to date?

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As of August 2026, Bennie has raised $100M in funding. The last funding round occurred on May 19, 2023 for $12M.

When was Bennie founded?

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Bennie was founded in 2019.
Bennie logo

Bennie

Insurance Agencies and BrokeragesNew York, United States51-200 Employees

Bennie operates in the insurance services sector as a full-service employee benefits broker and platform, delivering modern solutions to employers, employees, and their dependents. The company is based in New York, New York, and operates as a midsize firm licensed to broker benefits across all 50 states, maintaining relationships with major insurance carriers. Bennie was founded in 2019 by Matt Straz, establishing its presence in the benefits space.

The Bennie App provides employees with a centralized resource to access and understand benefits information, including viewing ID cards, locating in-network providers, and exploring Bennie’s Marketplace. Its offerings are aimed at helping employers manage benefits efficiently while giving employees clear access to coverage. A notable development in its ecosystem was the 2020 integration of Ribbon Health’s provider directory into Bennie’s platform, expanding provider connectivity.

Section iconCompany Overview

Website
bennie.com
NAICS Code
52421 - Insurance Agencies and Brokerages
Founded
2019
Employees
51-200

Section iconFunding & Financials

  • $100M

    Bennie has raised a total of $100M of funding over 4 rounds. Their latest funding round was raised on May 19, 2023 in the amount of $12Mas a seed.

  • $100M - $250M

    Bennie's revenue is estimated to be in the range of $100M - $250M

Section iconFunding & Financials

  • $100M

    Bennie has raised a total of $100M of funding over 4 rounds. Their latest funding round was raised on May 19, 2023 in the amount of $12Mas a seed.

  • $100M - $250M

    Bennie's revenue is estimated to be in the range of $100M - $250M

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