Insights

Market Positioning Bennie is a fast-growing, award-recognized modern employee benefits platform and broker licensed across all 50 states with national carrier relationships, suggesting strong market credibility and expansion potential for broad, enterprise-grade benefits solutions.

Growth Opportunities Recent accolades as a top U.S. insurance broker and fastest-growing firm, along with a $50M strategic investment, indicate substantial capital and momentum that can be leveraged to pursue larger employer prospects and multi-year benefits deals.

Technology Leveraging A tech-forward benefits experience via the Bennie App and integrations with Ribbon Health and a modern tech stack (HubSpot, Algolia, Azure, DocuSign) suggests opportunities to upsell advanced digital enrollment, provider directory, and API-driven integrations for mid-market to enterprise clients.

Data & Outreach Strong digital infrastructure and marketing tools imply a readiness for data-driven, targeted outreach to HR leaders; potential to deploy personalized health benefits optimization, analytics, and employee engagement campaigns to reduce benefit costs and improve utilization.

Strategic Partnerships National carrier relationships and a broad broker license position Bennie to partner with large employers and benefits platforms seeking consolidated procurement, favorable carrier terms, and scalable benefits programs across multiple states.

Similar companies to Bennie

Bennie Tech Stack

Bennie uses 8 technology products and services including AdRoll, Hotjar, HubSpot Content Hub, and more. Explore Bennie's tech stack below.

Media & News

Bennie's Email Address Formats

Bennie uses at least 3 email formats:
Bennie Email FormatsExamplePercentage
First@bennie.comJohn@bennie.com
81%
First.Last@bennie.comJohn.Doe@bennie.com
17%
Last@bennie.comDoe@bennie.com
2%

Frequently Asked Questions

What is Bennie's official website and social media links?

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Bennie's official website is bennie.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Bennie generate?

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As of October 2026, Bennie's annual revenue is estimated to be $100M - $250M.

What is Bennie's NAICS code?

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Bennie's NAICS code is 52421 - Insurance Agencies and Brokerages.

How many employees does Bennie have currently?

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As of October 2026, Bennie has approximately 200 employees across 6 continents, including North America, Asia and Europe. Key team members include Chief Technology Officer: D. L., Vice President, People: K. W. and Director, Customer Success - Better Health Plan: S. C. Explore Bennie's employee directory with LeadIQ.

What industry does Bennie belong to?

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Bennie operates in the Insurance Agencies and Brokerages industry.

What technology does Bennie use?

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Bennie's tech stack includes AdRoll, Hotjar, HubSpot Content Hub, Google Workspace, Jamf, DocuSign, Microsoft Azure and Algolia.

What is Bennie's email format?

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Bennie's email format typically follows the pattern of First@bennie.com. Find more Bennie email formats with LeadIQ.

How much funding has Bennie raised to date?

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As of October 2026, Bennie has raised $100M in funding. The last funding round occurred on May 19, 2023 for $12M.

When was Bennie founded?

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Bennie was founded in 2019.
Bennie logo

Bennie

Insurance Agencies and BrokeragesNew York, United States51-200 Employees

Bennie operates in the insurance services sector as a full-service employee benefits broker and platform, delivering modern solutions to employers, employees, and their dependents. The company is based in New York, New York, and operates as a midsize firm licensed to broker benefits across all 50 states, maintaining relationships with major insurance carriers. Bennie was founded in 2019 by Matt Straz, establishing its presence in the benefits space.

The Bennie App provides employees with a centralized resource to access and understand benefits information, including viewing ID cards, locating in-network providers, and exploring Bennie’s Marketplace. Its offerings are aimed at helping employers manage benefits efficiently while giving employees clear access to coverage. A notable development in its ecosystem was the 2020 integration of Ribbon Health’s provider directory into Bennie’s platform, expanding provider connectivity.

Section iconCompany Overview

Website
bennie.com
NAICS Code
52421 - Insurance Agencies and Brokerages
Founded
2019
Employees
51-200

Section iconFunding & Financials

  • $100M

    Bennie has raised a total of $100M of funding over 4 rounds. Their latest funding round was raised on May 19, 2023 in the amount of $12M as a Seed.

  • $100M - $250M

    Bennie's revenue is estimated to be in the range of $100M - $250M

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