Diverse Product Range Bentley Advanced Materials offers a wide array of moulding and casting supplies including rubbers, plastics, epoxies, and foams, catering to both industrial and creative markets. This diversity presents opportunities to upsell complementary products based on customer project needs.

Targeted Industry Applications With expertise in sectors like prosthetics, composite moulding, and special effects, the company can tailor sales pitches to customers with specific technical challenges, positioning itself as a solution provider for complex projects.

Creative Market Focus The company's involvement in arts, fashion, and low-volume production creates a network of creative professionals and niche craft businesses who may require ongoing supply of specialised materials, ideal for targeted outreach campaigns.

Digital Engagement Utilizing tools like Google Analytics and other web analytics platforms offers insights into customer browsing behaviors, enabling personalized marketing strategies and identifying high-interest product categories for potential cross-selling.

Growth Potential Although current revenue is under one million dollars, expanding marketing efforts toward industries like arts and crafts or local manufacturing can unlock new sales avenues, especially by highlighting technical expertise and project-specific solutions.