Strong Heritage Appeal Beretta's long-standing history and reputation as the oldest continuously family-owned firearms manufacturer position it as a premium brand with a loyal customer base, opening opportunities for premium product extensions and branded merchandise collaborations.

Active Product Launches Recent launches of new firearms like the A300 Ultima Patrol Raider and special editions such as the 92SB Reproduction 50th Anniversary Edition demonstrate their focus on innovation and exclusivity, indicating potential for sales of accessories, apparel, and limited-edition items.

International Engagement Participation in global events like the ISSF World Championship and sponsorship of shooting sports positions Beretta as a key player in the competitive shooting community, presenting opportunities to target sports enthusiasts and professional shooters with specialized products and sponsorship collaborations.

Retail Expansion Ownership of six retail Beretta Gallery stores worldwide highlights a strategic retail presence, offering prospects to develop exclusive merchandise lines and enhance end-user engagement through retail partnerships and experiential marketing.

Product Diversification Recent diversification into related categories such as bags, apparel, and revolvers suggests an openness to expanding into complementary markets, creating sales opportunities across shooting accessories, outdoor gear, and casual apparel sectors.