Market Presence Bergdale Harley-Davidson has established a strong regional presence since 1985, serving southern Minnesota and northern Iowa, which indicates a loyal customer base and potential for regional expansion efforts.

Product Diversification The dealership offers a wide range of new and pre-owned Harley-Davidson motorcycles, along with genuine parts, accessories, riding apparel, and merchandise, presenting multiple cross-selling opportunities.

Technology Adoption Utilizing platforms like Dealer Spike and Microsoft Azure suggests they value digital tools for sales and service, opening avenues for offering tech-driven upgrades or digital marketing solutions.

Revenue Potential With revenues under 1 million dollars, there is significant growth potential through targeted sales strategies, upselling, and expanding their product lines to increase revenue streams.

Growth Opportunities The dealership's modest size and local focus make it a prime candidate for regional marketing collaborations, enhanced service offerings, and community engagement initiatives to boost customer loyalty and sales.