Strong Regional Presence Bergdale Harley-Davidson has been serving southern Minnesota and northern Iowa since 1985, indicating a well-established customer base within these regions that can be targeted for loyalty programs, service packages, and new motorcycle sales.

Diverse Product Offering The dealership provides a broad selection of new and pre-owned Harley-Davidson motorcycles, along with genuine parts, accessories, and apparel, creating multiple cross-selling and upselling opportunities during customer interactions.

Digital Engagement Utilizing technologies like Dealer Spike and Adobe Fonts, the dealership shows a focus on digital commerce and marketing, which can be leveraged for targeted online promotions, lead generation, and enhancing the customer purchasing journey.

Growth Potential While Revenue is modest, the low employee count suggests room for expansion in sales or additional services, especially by expanding online presence or offering financing options to attract new customers.

Market Opportunity Operating in a niche with competitors like KTM and Honda Powersports, Bergdale Harley-Davidson can explore partnerships, special event hosting, and community engagement to differentiate itself and increase market share in the regional motorcycle market.