Niche MSP Enablement Bering McKinley specializes in helping Managed Service Providers improve service delivery profitability and develop financial benchmarks, presenting a targeted sales opportunity to engage MSPs as potential clients or partners.

ConnectWise Expertise The firm claims the most robust ConnectWise consulting in the market, suggesting a strong entry point to MSPs using or evaluating ConnectWise for PSA/ ERP needs and potential add-on services.

One on One and Peer Programs With direct coaching, peer groups, and annual workshops for service and sales leaders, there is potential to upsell premium advisory, executive coaching, or workshop sponsorships to similar firms seeking structured guidance.

Tech Stack Synergy A diverse tech stack including QuickBooks Online, HubSpot Analytics, Google Cloud, and Microsoft 365 indicates opportunities to offer integrated financial, marketing, and cloud optimization services tailored to MSPs.

Growth Signals Reported revenue range and past hiring activity (e.g., adding ConnectWise experts) point to growth and scale within a lean team, suggesting timing for scalable B2B services such as scalable onboarding, training, or platform migrations targeted at growing MSPs.