Boutique specialized Target small to mid-size employers and professional practices in New York seeking practical employment law guidance, offering services in policy development, contracts, negotiations, and dispute resolution to complement in-house teams.

Dual representation Leverage the unique position of representing both employers and employees to offer balanced advisory services, risk assessments, and mediation coaching that aligns with diverse client needs and reduces litigation risk.

Senior expertise Capitalize on Laurie Berke-Weiss’s 30+ years in employment law to position the firm as a trusted advisor for complex matters such as discrimination, sexual harassment, and family leave, appealing to organizations requiring experienced counsel.

SMB friendly Focus on small organizations with lean HR teams that require external support for severance agreements, policy updates, compliance audits, and worker classifications, offering scalable engagement models.

Digital presence Enhance outreach to potential clients through targeted digital marketing and thought leadership in employment law, utilizing the current tech stack and professional networks to generate inbound inquiries.