Cultural Leadership BAMPFA’s dual focus on art and film, backed by a large and diverse collection, positions it as a premier cultural partner for brands and institutions seeking prestige collaborations, sponsorships, or co-curated programming that attracts educated, arts-focused audiences.

University Ties As part of UC Berkeley, BAMPFA can be approached for university-aligned partnerships in fundraising, educational programs, and audience development initiatives, offering access to a network of patrons, students, faculty, and research opportunities.

Audience Development The newly appointed Director of Marketing and Audience Development and major gifts staff indicate a growth-oriented fundraising and outreach strategy, suggesting opportunities for sponsorship packages, donor stewardship programs, and targeted marketing collaborations.

Expanded Programming Frequent leadership hires in curatorial and fundraising roles, plus a robust calendar of screenings, talks, and events, create openings for corporate sponsorships, branded film series, and exclusive event experiences for employees and clients.

Digital & Experiential Existing tech stack including Google Ads, Facebook Pixel, and web-based engagement tools, combined with on-site exhibitions and film programs, offers avenues for digital advertising partnerships, data-driven sponsorship activations, and cross-channel marketing initiatives.